True Society Zug: A luxury wedding dress shopping experience
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Welcome to the Society

Your Zug Wedding Dress Shopping Experience

Now accepting appointments!

Our Zug store is nestled on the historic and exclusive Bahnhofstrasse. The space is custom-designed with high-end finishes and furnishings, creating a beautiful stage for our exquisite wedding dresses and radiant brides.

Our Zug Bridal Shop Contact Information

Good times ahead! Here’s where you can find us and discover the wedding gown of your dreams.

Store Hours

  • Sunday Closed
  • Monday Closed
  • Tuesday 10:00 - 19:00
  • Wednesday 10:00 - 19:00
  • Thursday 10:00 - 20:30
  • Friday 10:00 - 19:00
  • Saturday 08:30 - 17:00



041 561 53 86

Parking Information

Convenient parking options are available nearby with the Zug train station just a short eight-minute walk away.

What to Expect

Your luxury bridal experience awaits! Our modern, chic bridal shop provides an intimate, inviting space to find your dream wedding dress and celebrate with your I Do crew!

Wedding Dress Labels We Carry at the Zug Location

Because you deserve only the best bridal shopping experience. True Society stores exclusively offer the internationally coveted designer collections of Essense of Australia, Stella York, All Who Wander, Martina Liana, Martina Liana Luxe, Oxford Street and bridesmaid label Sorella Vita. With bridal gown samples in a range of sizes, including our EveryBody/EveryBride plus-size collections, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

view all the labels

Book Your Appointment

Appointments Starting 20 May

You’ve come to the right place. No matter your bridal style, get ready for a Zug bridal shop experience where finding your dream dress is our mission. Our curated wedding dress collections from our award-winning designer bridal labels are specifically chosen based on a variety of sizes, styles and price ranges to embrace the spirit of today’s bride.

The safety of our brides and employees is our #1 priority. CLICK HERE to review our COVID-19 safety precautions.

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