True Society – Zug
We are ready for you! Let the journey to becoming a True Bride begin. We can’t wait to help you find a dress worthy of your true love.
The safety of our brides and employees are our #1 priority. CLICK HERE to review our COVID-19 safety precautions.
You deserve the best, so we only carry the best.
True Society is the only trusted bridal shop in the Zug area to carry the international designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, Oxford Street, All Who Wander and bridesmaid label Sorella Vita. With bridal gown samples in U.S. sizes 2-34, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.