Our Zug Bridal Shop

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.

Yes, appointments are preferred to ensure a stylist is available to assist you. Making an appointment will also guarantee comfortable seating for you and your loved ones, in addition to all the personal services that come with having an expert stylist to guide you every step of the way. Book your appointment here.

Once you arrive for your pre-determined appointment, you’ll be introduced to your bridal stylist and given a tour of our store – get ready to experience a serious wedding gown wonderland! During this tour we’ll want to get to know you, your engagement story, your personal style, and what your priorities are for your wedding-day bridal gown vision. Together with your stylist, you’ll select gowns to try and conversations will be had about what you like and don’t like for each style. This communication helps your stylist collaborate with you in finding the one gown that gives all the feels. Once you find the perfect wedding dress, your stylist will then assist you with trying and selecting bridal accessories to complete your signature look.

Your wedding venue and your bridal gown are two of the most influential pieces in creating the overall look and feel of your big day – they add the flavor that truly reflects you and your fiancé’s style. Securing your location and finding that dream dress should be first on your list of To Do’s – this will help fine-tune your vision and guide the many additional decisions that come with creating such a memorable celebration. With this in mind, we recommend beginning the wedding dress shopping experience no less than one year prior to your wedding date. Not only will this set the tone for your other wedding elements, it will help you avoid rush fees and general bridal dress stress. We do understand that you may be working within a shorter time frame – we got you – please call and we can discuss options on how to make your dream a reality.

We know that shopping for a wedding gown is a once-in-a-lifetime experience, and finding your dream dress should be a memorable moment shared with your closest family and friends. We would love for you to bring whoever’s opinions you value and trust the most, and recommend calling your local store to inquire about the maximum number of guests allowed at your appointment. We ultimately want you to feel confident and gorgeous when you stand in front of the mirror in one of our gowns, because we think every bride should experience the pure joy of finding their dream dress with the people they love by their side.

We recommend bringing your favorite skin toned undergarments or shapewear so you can envision every dress exactly as you would wear it on the big day! Having an idea of your shoe height can also be helpful when visualizing everything together—so it would be helpful to bring your dream wedding shoes (if you have them).

Yes, we would love to host you and your bridesmaids at our bridal shop! With individual fitting rooms and access to all of our fabulous bridesmaid gowns (in a variety of styles and sizes), you can have it all! To schedule, book your appointment or give us a call!

We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).

Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Zug-area bridal boutique.

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.

We currently carry bridal accessories at our Zug bridal store.

Convenient parking options are available in the same building within the Vorstadt car park, entrance located at Schmidgasse 3. The Zug train station is also just a short 8-minute walk away.