Upcoming Trunk Show
Join us for an Essense of Australia Trunk Show, February 17th – 18th at True Society – Zug. On these days only, we will have additional sizes and styles in-store for you to try on. Please book an appointment to secure your spot. We’ll see you there!
Our Zug Bridal Shop
Located directly on the historic Bahnhofstrasse, our Zurich area True Society store offers the ultimate wedding dress shopping experience.
From personalized dressing rooms to our expertly trained bridal stylists, known as the True Crew, every detail of the True Society experience is tailored to the bride and their wedding day vision!
Our modern and luxurious bridal shop provides an intimate, inviting atmosphere to find your dream wedding dress and celebrate your journey ahead.
The Hottest Trends in Zug
Meet the Zug Dream Team
We believe our brides deserve the best–which is why we’re experts in finding not just any dress, but THE dress. Our True Society Dream Team (also known as the True Crew!) is the BEST in the bridal business in the Zurich area, transforming wedding day visions into the most amazing reality.
For our Zug True Crew, it’s ALL about celebrating brides-to-be. The team adores hearing about each bride’s love story and curating a bridal look that reflects their true self. Led by Tamara and her team of passionate bridal stylists, the True Crew in Switzerland goes above and beyond to ensure that “happy” is their vibe, from the atmosphere of the store to how brides feel when they say “I do” to their dream dress!
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You deserve the best, so we only carry the best.
True Society in Zug exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34), and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
We are ready for you! Let the journey to becoming a True Bride begin. We can’t wait to help you find a dress worthy of your true love.
The safety of our brides and employees is our #1 priority. CLICK HERE here review our COVID-19 safety precautions.