• True Society Vienna ShowroomTrue Society Vienna Showroom
  • True Society Vienna ShowroomTrue Society Vienna Showroom
  • True Society Vienna Bridesmaid AreaTrue Society Vienna Bridesmaid Area
  • True Society Vienna Fitting RoomTrue Society Vienna Fitting Room
  • True Society Vienna Accessory DisplayTrue Society Vienna Accessory Display
  • True Society Vienna Fitting RoomTrue Society Vienna Fitting Room
  • True Society Vienna Fitting RoomTrue Society Vienna Fitting Room
  • True Society Vienna Front DeskTrue Society Vienna Front Desk
  • True Society Vienna ExteriorTrue Society Vienna Exterior

Our Viennese Bridal Shop

Located near the bustling Gasometer in Vienna, True Society and owners Petra and Markus Holzmann offer brides an unrivaled wedding dress shopping experience.

Your expert bridal consultant is ready to help you to turn your wedding vision into the most beautiful reality. From the moment you enter the sun-drenched bridal boutique and step into the spacious dressing room, you know you are in for a very special wedding dress experience.

No detail has been spared to offer every bride the luxury and comfort they deserve. Get ready for an excited smile (and maybe a happy tear) when you say hello to your DREAM DRESS.

The Hottest Trends in Vienna

off the rack wedding dresses

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

Dresses for Your Special Occasion Appointment

Whether you’re looking for a formal or civil ceremony dress or other special occasion style, we offer a variety of stunning looks for your next big event!

special occasion dresses - true society vienna
Experience the Society
Experience the Society

Luxury with a Heart

Is it just the beauty and romance of Vienna, or are Petra and Markus Holzmann on their eternal honeymoon? As the owners of the True Society store near the Gasometers, they bring their vast bridal experience, and a fresh spirit and youthful romance, to all brides in Vienna.

Their optimism, energy and LOVE for all things bridal are contagious, so the Viennese brides can look forward to an unforgettable experience. Petra and her team of bridal experts can’t wait to meet you.

Owners of True Society Vienna
  • Customer Experience Manager Jana, find her at True Society Bridal Shop in Vienna, Austria.


    Customer Experience Manager

    Jana enjoys making brides feel beautiful. She encourages them to stay true to themselves when choosing their wedding dress.

    Jana met her husband in Shanghai, and they lived in Mexico before settling in Vienna. Outside of work, Jana recharges by going on hikes with her husband and spending time with their two dogs. She also speaks four languages!

  • Bridal Stylist Corina at True Society in Wien Austria



    Corina wants to bring out the very best in her brides. As a bridal stylist, she encourages brides to always keep an open mind as she knows that brides often fall in love with a different dress than they originally imagined.  

    In her free time, Corina enjoys exploring Vienna’s restaurants and cinemas and lets her creativity flow by drawing. She likes to spend time with her family and friends and often can be found in nature with her dog, Mali.  

  • True Crew Stylist Vanessa headshot, find her at True Society Bridal Shop in Vienna, Austria.



    Vanessa finds joy in helping brides find the right wedding dress and encourages brides to only bring the most important people to their appointment.

    Vanessa is married to her husband, Christian, and they have two wonderful kids and a dog, Chloe the Chihuahua. In her free time, Vanessa loves baking 3D cakes and eating at her favourite restaurant in Vienna, the “Himmelblau.”

Ready, Set, get social!

Follow us on social to get a sneak peek into True Society life.


Our Designers

Vienna brides deserve the best, so we only carry the best.

True Society exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34) and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store. 

Essense of Australia

Stella York


Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street

Sorella Vita


True Society - Vienna

  • Monday: Closed
  • Tuesday: 09:00 - 18:00
  • Wednesday: 09:00 - 18:00
  • Thursday: 09:00 - 18:00
  • Friday: 09:00 - 18:00
  • Saturday: 08:30 - 17:30
  • Sunday: Closed

Find us on social!

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Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer in-house wedding gown alterations in Vienna?

No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.

Where can I find parking for the Vienna bridal shop?

True Society is located in district 3 and is surrounded by short-term parking options at Gasometer City E-Wien APCOA, in the Gasometer City A- Wien APCOA or the Payuca Garage Gasometer, all of which are a short footwalk away. You can also reach us by taking the metro to the station Gasometer.

What size wedding dresses do you carry in the Vienna store?

We carry a variety of sample sizes in store, ranging from size 34 – 56 (equivalent to U.S. sizes 6 – 28).

Do you carry plus size wedding gowns for Vienna area brides?

Many of our gowns are available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34).

Do you carry bridesmaid dresses at your Vienna bridal shop?

Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes up to size 56 (U.S. size 28) and colors from which to choose. If you schedule a bridesmaid appointment at our bridal shop, you will also have access to our luxurious Bridesmaid Suite—with individual fitting rooms for your ‘maids to enjoy their own private try-on session!

Do you carry bridal accessories at your bridal salon in Vienna?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories--we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.

What is the policy for the booking fee in the event of appointment cancellation or rescheduling? 

The booking fee is nonrefundable in the event of a cancellation. For rescheduling purposes, your fee will transfer if the appointment is rescheduled at least 72 hours before your booked appointment. Please call the store at +436642060230 to reschedule your appointment.

Can I transfer the reservation fee / booking fee to another person?

No, the fee cannot be transferred to another individual.

Can the booking fee be applied to my purchase?

The fee can be applied to your gown purchase only and cannot be applied to other product in the store. The fee must be used within 7 days of the appointment.