• True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany
  • True Society in Hamburg Germany True Society in Hamburg Germany

Our Hamburg Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. Located in HafenCity at Überseeboulevard, True Society in Hamburg is part of a growing retail collective of bridal shops across the globe.  

It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience. Step into our stunning store and instantly be transported to a dreamy dress haven – where designer gowns line every rack and a team of expertly trained (and seriously passionate) bridal stylists, known as the True Crew, are ready to help bring your bridal vision to life.

rack of wedding dresses

You Have Questions… We Have Answers

How long does it take to order a gown? Can I customize it? Can I bring guests to my appointment?

You’re not alone, and we’re here for you. Get answers to those common questions and more on our Frequently Asked Questions page.

You Have Questions… We Have Answers

How long does it take to order a gown? Can I customize it? Can I bring guests to my appointment?

You’re not alone, and we’re here for you. Get answers to those common questions and more on our Frequently Asked Questions page.

rack of wedding dresses

Find Your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

Upgrade Your Bridal Experience

Looking for an even more luxe wedding dress shopping experience? From our private VIP area to sip, snacks and so much more, check out our VIP and appointment upgrade options!

glass table of champagne and cookies at bridal salon

Upgrade Your Bridal Experience

Looking for an even more luxe wedding dress shopping experience? From our private VIP area to sip, snacks and so much more, check out our VIP and appointment upgrade options!

treats and champagne on a table at bridal salon

Thousands of reviews. Thousands of dreams come true (and counting!)

Meet the Hamburg True Crew

We believe our brides deserve the best – which is why we’re experts in finding not just any dress, but THE dress. Our Hamburg True Crew, (a.k.a. our bridal stylists), are the BEST in the bridal business in the Hamburg area, transforming wedding day visions into the most amazing reality. 

Hamburg True Crew group photo in front of store sign
  • Sue

    Store Manager

    Sue is always up for a good time! She loves to hear about the bride’s proposals or wedding visions. The store manager encourages brides-to-be to listen to their hearts because, after all, it’s a big day! In her free time, Sue enjoys spending time with her family. She also plays sports, travels and likes to shop in the vibrant city center of Hamburg.

  • Polina

    Senior Bridal Stylist

    The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book.

  • true society hamburg bridal stylist headshot - Anneli

    Anneli

    Bridal Stylist

    Anneli loves the joy and positivity that comes with being a Bridal Stylist, encouraging brides to be open to surprises and have fun throughout the process.

    Professionally trained as a musical actress, Anneli not only works in bridal fashion, but also sings at weddings and other performance evens. When she isn’t working, Anneli fills her time with dancing, baking sourdough bread and reading.  

  • true society hamburg bridal stylist headshot - Charlotte

    Charlotte

    Bridal Stylist

    To Bridal Stylist Charlotte, there’s nothing like the moment a bride puts on a wedding dress for the first time and sees themself in the mirror. She wants brides to know it’s normal to choose a dress completely different from what they originally wanted.   

    Outside of her time at True Society, Charlotte studies for her master’s in clinical psychology and psychotherapy and leads support groups for people with mental illnesses.  

  • True Society Hamburg Bridal Stylist - Jenny

    Jenny

    Bridal Stylist

    Jenny loves connecting with brides and hearing their unique love stories, from how they met to the proposal. Her top advice for brides is to trust their own feelings. Originally from the countryside, Jenny moved to Hamburg a couple of years ago, but still enjoys visiting her rural roots. Outside of work, you’ll find her at the stables with her horse, hitting the gym or discovering Hamburg’s charming neighborhoods. 

  • Katrin

    Bridal Stylist

    Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.

  • Larissa

    Bridal Stylist

    Larissa enjoys hearing the love stories of the brides and advises brides to listen to their heart. She lives with her partner in Hamburg, enjoys city life, and plans to adopt a dog in the future. In her free time, she enjoys shopping, reading cheesy novels and going to the gym. One of her favorite spots in Hamburg is the Pizzeria Luigi’s in the Portuguese Quarter.

  • true society bridal stylist headshot - Sarika

    Sarika

    Bridal Stylist

    Sarika guides each bride to their dream dress, and loves experiencing every magical moment right alongside them. She encourages brides to listen to their hearts and enjoy each moment of the fitting process. 

    When she’s not invested in the world of wedding dresses, Sarika loves to exercise, cook and explore restaurants around Hamburg, some of her favorites including Amaranto and MalinaStories Café. 

  • true society bridal stylist headshot - Seval

    Seval

    Bridal Stylist

    Providing personalized advice and offering a variety of style options, Seval is committed to helping brides find the dress that makes them glow. She treasures every special moment that comes with being a Bridal Stylist.  

    Outside of work, Seval spends time in the heart of the city center and loves walking around Planten un Blomen or towards the Hamburg harbor, as well as trying out the latest food spots.  

  • Stephanie

    Bridal Stylist

    Stephanie loves assisting brides to find the wedding dress of their dreams. Outside of work, she indulges in painting abstract art and spending time in nature. Happily married with three children and a cat, she lives on the outskirts of Hamburg. Stephanie loves to explore the vibrant city, particularly enjoying visits to the Elbphilharmonie and taking scenic boat tours of the beautiful harbor.

woman holding wedding dress on hanger with text overlay that reads

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

woman holding wedding dress on hanger with text overlay that reads
Experience the Society
Experience the Society

True Society – Hamburg

  • Monday: Closed
  • Tuesday: 10:00 – 18:00
  • Wednesday: 10:00 – 18:00
  • Thursday: 11:00 – 19:00
  • Friday: 11:00 – 19:00
  • Saturday: 09:00 – 18:00
  • Sunday: Closed

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Frequently Asked Questions

When should I start shopping for my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

How much do wedding dresses cost? 

Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.

Do I need to have an appointment to try on wedding dresses?

Yes, appointments are preferred to ensure a stylist is available to assist you. Making an appointment will also guarantee comfortable seating for you and your loved ones, in addition to all the personal services that come with having an expert stylist to guide you every step of the way. Book your appointment here.

WHAT DOES A WEDDING DRESS PURCHASE PROCESS LOOK LIKE?

Once you arrive for your pre-determined appointment, you’ll be introduced to your bridal stylist and given a tour of our store – get ready to experience a serious wedding gown wonderland! During this tour we’ll want to get to know you, your engagement story, your personal style, and what your priorities are for your wedding-day bridal gown vision. Together with your stylist, you’ll select gowns to try and conversations will be had about what you like and don’t like for each style. This communication helps your stylist collaborate with you in finding the one gown that gives all the feels. Once you find the perfect wedding dress, your stylist will then assist you with trying and selecting bridal accessories to complete your signature look.

HOW LONG DO WEDDING DRESSES TAKE TO ARRIVE AFTER THEY ARE ORDERED?

Your wedding venue and your bridal gown are two of the most influential pieces in creating the overall look and feel of your big day – they add the flavor that truly reflects you and your fiancé’s style. Securing your location and finding that dream dress should be first on your list of To Do’s – this will help fine-tune your vision and guide the many additional decisions that come with creating such a memorable celebration. With this in mind, we recommend beginning the wedding dress shopping experience no less than one year prior to your wedding date. Not only will this set the tone for your other wedding elements, it will help you avoid rush fees and general bridal dress stress. We do understand that you may be working within a shorter time frame – we got you – please call and we can discuss options on how to make your dream a reality.

WHO SHOULD I BRING WITH ME TO MY BRIDAL APPOINTMENT?

We know that shopping for a wedding gown is a once-in-a-lifetime experience, and finding your dream dress should be a memorable moment shared with your closest family and friends. We would love for you to bring whoever’s opinions you value and trust the most, and recommend calling your local store to inquire about the maximum number of guests allowed at your appointment. We ultimately want you to feel confident and gorgeous when you stand in front of the mirror in one of our gowns, because we think every bride should experience the pure joy of finding their dream dress with the people they love by their side.

SHOULD I WEAR SPECIFIC UNDERGARMENTS TO MY BRIDAL APPOINTMENT?

We recommend bringing your favorite skin toned undergarments or shapewear so you can envision every dress exactly as you would wear it on the big day! Having an idea of your shoe height can also be helpful when visualizing everything together—so it would be helpful to bring your dream wedding shoes (if you have them).

DO I NEED TO MAKE AN APPOINTMENT TO LOOK AT/TRY ON BRIDESMAID GOWNS?

Yes, we would love to host you and your bridesmaids at our bridal shop! With individual fitting rooms and access to all of our fabulous bridesmaid gowns (in a variety of styles and sizes), you can have it all! To schedule, book your appointment or give us a call!

What size wedding dresses do you carry in the Hamburg Store?

We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).

Do you carry plus size wedding gowns in Hamburg?

Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.

Do you offer in-house wedding gown alterations?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

How customizable are your dresses?

Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.

Do you carry bridal accessories?

We currently carry bridal accessories at our Hamburg bridal store.

Where can I find parking for the Hamburg bridal shop?

There are several parking garages within walking distance of the store. The nearest parking garages are CONTIPARK Tiefgarage Überseequartier at Überseeallee 3 and CONTIPARK Tiefgarage Am Sandtorkai at Singapurstraße 2.