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Our Hamburg Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. It’s all coming to Überseeboulevard in HafenCity, Hamburg, with a new True Society bridal boutique.

Designed with stunning finishings and furnishings, the gorgeous space in HafenCity will set a beautiful stage for True Society’s exquisite wedding gowns and beautiful brides-to-be. The new bridal store will be the destination for transforming bridal dreams into the most amazing reality. 

Want to Join the Team?

View our current openings and come be a part of the Hamburg True Crew!

The Hottest Bridal Trends in Hamburg

Discover your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

Experience the Society
Experience the Society
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Shop All Dresses

Our Designers

You deserve the best, so we only carry the best. 

True Society is a Hamburg-area bridal shop that carries the international bridal lines Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30-62 (equivalent to U.S. sizes 2 – 34), and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.  

Essense of Australia
Stella York
Martina Liana
Martina Liana Luxe
All Who Wander
Everybody/Everybride
Oxford Street
Sorella Vita
Black cursive and uppercase serif text that says Your Bridal Destination Awaits.
Black cursive and uppercase serif text that says Your Bridal Destination Awaits.

True Society – Hamburg

Überseeboulevard 5, 20457 Hamburg
+49 40 22898750
  • Monday: Closed
  • Tuesday: 10:00 – 18:00
  • Wednesday: 10:00 – 18:00
  • Thursday: 10:00 – 18:00
  • Friday: 10:00 – 18:00
  • Saturday: 09:00 – 18:00
  • Sunday: Closed

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Book an Appointment

Whether you’re looking for a beautiful ballgown or a sexy fit-and-flare silhouette, our new Hamburg-area store will feature wedding gowns for brides of every shape and size. Prepare for the ultimate wedding dress shopping experience now by pre-booking your bridal appointment! 

Book Now

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer in-house wedding gown alterations in Hamburg?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you carry in the Hamburg Store?

We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).

Do you carry plus size wedding gowns for Hamburg-area brides?

Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.

Do you carry bridesmaid dresses at your Hamburg bridal shop?

We currently carry bridesmaid dresses from Sorella Vita at our Hamburg bridal store.

Where can I find parking for the Hamburg bridal shop?

There are several parking garages within walking distance of the store.