• True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany

Our Hamburg Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. It’s all coming to Überseeboulevard in HafenCity, Hamburg, with a new True Society bridal boutique.

Designed with stunning finishings and furnishings, the gorgeous space in HafenCity will set a beautiful stage for True Society’s exquisite wedding gowns and beautiful brides-to-be. The new bridal store will be the destination for transforming bridal dreams into the most amazing reality. 

Want to Join the Team?

View our current openings and come be a part of the Hamburg True Crew!

The Hottest Bridal Trends in Hamburg

off the rack wedding dresses

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

Discover your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

Dresses for Your Special Occasion

Whether you’re looking for a formal or civil ceremony dress or other special occasion style, we offer a variety of stunning looks for your next big event!

special occasion dresses - true society
Experience the Society
Experience the Society
  • true society hamburg staff - Sue headshot


    Store Manager

    Sue is always up for a good time! She loves to hear about the bride’s proposals or wedding visions. The store manager encourages brides-to-be to listen to their hearts because, after all, it’s a big day! In her free time, Sue enjoys spending time with her family. She also plays sports, travels and likes to shop in the vibrant city center of Hamburg.

  • true society hamburg staff - Carlotta headshot


    Customer Experience Manager

    As a Customer Experience Manager and fashion enthusiast, Carlotta loves being a part of a bride’s special day. Her advice to brides-to-be is to trust their gut. When Carlotta’s not hitting the gym or doing yoga, you’ll find her in Mallorca visiting her family or strolling along the Alster river in Hamburg.

  • true society hamburg staff - Katrin headshot


    Bridal Stylist

    Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.

  • true society hamburg staff - Polina headshot


    Bridal Stylist

    The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book. 

  • true society hamburg staff - Luca headshot


    Bridal Stylist

    Luca advises brides to keep an open mind and choose the dress that makes them look and feel the best. When the bridal stylist isn’t café-hopping through Stockholm, she creates delicious coffee specialties for her loved ones. You’ll often find the Hamburg-based coffee lover by Elbchaussee, enjoying the view of the Elbe river under the city lights.

Our Designers

You deserve the best, so we only carry the best.

True Society is a Hamburg-area bridal shop that carries the international bridal lines Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe and All Who Wander. With bridal gowns available to order in sizes 30-62 (equivalent to U.S. sizes 2 – 34), and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.  

Essense of Australia

Stella York


Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street

Sorella Vita


True Society - Hamburg

  • Monday: Closed
  • Tuesday: 10:00 - 18:00
  • Wednesday: 10:00 - 18:00
  • Thursday: 10:00 - 18:00
  • Friday: 10:00 - 18:00
  • Saturday: 09:00 - 18:00
  • Sunday: Closed

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Book an Appointment

Whether you’re looking for a beautiful ballgown or a sexy fit-and-flare silhouette, our new Hamburg-area store will feature wedding gowns for brides of every shape and size. Prepare for the ultimate wedding dress shopping experience now by pre-booking your bridal appointment! 

Book Now

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Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

How Much Do Wedding Dresses Cost in Hamburg?

Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.

Do you offer in-house wedding gown alterations in Hamburg?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you carry in the Hamburg Store?

We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).

Do you carry plus size wedding gowns for Hamburg-area brides?

Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.

Do you carry bridesmaid dresses at your Hamburg bridal shop?

We currently carry bridesmaid dresses from Sorella Vita at our Hamburg bridal store.

Where can I find parking for the Hamburg bridal shop?

There are several parking garages within walking distance of the store.