• A newlywed couple shares a kiss while holding champagne glasses during a nighttime celebration with warm candlelight and sparkling lights in the background. A tiered white wedding cake adorned with flowers sits in the foreground, with the text
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
  • True Society in Hamburg GermanyTrue Society in Hamburg Germany
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Our Hamburg Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. Located in HafenCity at Überseeboulevard, True Society in Hamburg is part of a growing retail collective of bridal shops across the globe.  

It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience. Step into our stunning store and instantly be transported to a dreamy dress haven – where designer gowns line every rack and a team of expertly trained (and seriously passionate) bridal stylists, known as the True Crew, are ready to help bring your bridal vision to life.

Win a FREE Dress!

Book and complete a bridal appointment for a chance to win a free wedding dress and other savings!

LEARN MORE

Win a FREE Dress!

Book and complete a bridal appointment for a chance to win a free wedding dress and other savings!

LEARN MORE

Thousands of reviews. Thousands of dreams come true (and counting!)

Discover your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

  • Sue

    Store Manager

    Sue is always up for a good time! She loves to hear about the bride’s proposals or wedding visions. The store manager encourages brides-to-be to listen to their hearts because, after all, it’s a big day! In her free time, Sue enjoys spending time with her family. She also plays sports, travels and likes to shop in the vibrant city center of Hamburg.

  • True Society Hamburg Bridal Stylist - Jenny

    Jenny

    Bridal Stylist

    Jenny loves connecting with brides and hearing their unique love stories, from how they met to the proposal. Her top advice for brides is to trust their own feelings. Originally from the countryside, Jenny moved to Hamburg a couple of years ago, but still enjoys visiting her rural roots. Outside of work, you’ll find her at the stables with her horse, hitting the gym or discovering Hamburg’s charming neighborhoods. 

  • Julia

    Bridal Stylist

    Julia advises brides-to-be to enjoy their wedding day and capture every moment. She loves that Hamburg offers a great balance between big city feel and green oasis. The proximity to the Baltic Sea is also a big plus for her. In her free time, the self-proclaimed Backstreet Boys fan loves to decorate, do yoga, go to the theater and opera and is currently learning Spanish.

  • Katrin

    Bridal Stylist

    Katrin lives for the moment when brides find their dream dress. She always encourages brides to go for “the one!” She shares an apartment in the heart of Hamburg with her partner. Katrin’s go-to spot in Hamburg is Café Paris. The bridal stylist loves going to the cinema and snacking on some delicious popcorn with cheese sauce.

  • Larissa

    Bridal Stylist

    Larissa enjoys hearing the love stories of the brides and advises brides to listen to their heart. She lives with her partner in Hamburg, enjoys city life, and plans to adopt a dog in the future. In her free time, she enjoys shopping, reading cheesy novels and going to the gym. One of her favorite spots in Hamburg is the Pizzeria Luigi’s in the Portuguese Quarter.

  • Polina

    Bridal Stylist

    The best part of Polina’s job is seeing brides tear up with joy when they find their dream wedding dress. She advises brides to book their appointment as soon as possible to really enjoy the bridal experience. Polina, who is also a full-time student, loves to explore cozy cafés in Lübeck, Hamburg, with a captivating book. 

  • Sophie

    Bridal Stylist

    Sophie loves to see the brides’ beaming faces when they find their dream dress and always tells them to go with their gut. She has a degree in fashion and design management. The Bridal Stylist loves to spend her free time with her husband and two daughters in Hamburg. Sophie is especially fond of the nearby Lake Außenalster and the popular street Lange Reihe.

  • Stephanie

    Bridal Stylist

    Stephanie loves assisting brides to find the wedding dress of their dreams. Outside of work, she indulges in painting abstract art and spending time in nature. Happily married with three children and a cat, she lives on the outskirts of Hamburg. Stephanie loves to explore the vibrant city, particularly enjoying visits to the Elbphilharmonie and taking scenic boat tours of the beautiful harbor.

  • True Society Hamburg Bridal Concierge - Kimia

    Kimia

    Bridal Store Concierge

    Kimia is dedicated to making every bride feel special and supported as they find their dream dress. She advises brides-to-be to bring their loved ones and stay open to new styles. Beyond creating magical bridal moments, Kimia loves organizing the store and introducing new collections. In her free time, you’ll find her painting, baking, reading or exploring hidden treasures in Hamburg with friends.

Want to Join the Team?

View our current openings and come be a part of the Hamburg True Crew!

Experience the Society
Experience the Society

True Society – Hamburg

Überseeboulevard 5, 20457 Hamburg
+49 40 22898750
  • Monday: Closed
  • Tuesday: 10:00 – 18:00
  • Wednesday: 10:00 – 18:00
  • Thursday: 10:00 – 19:00
  • Friday: 10:00 – 19:00
  • Saturday: 09:00 – 18:00
  • Sunday: Closed

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Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

How Much Do Wedding Dresses Cost in Hamburg?

Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.

Do you offer in-house wedding gown alterations in Hamburg?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you carry in the Hamburg Store?

We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).

Do you carry plus size wedding gowns for Hamburg-area brides?

Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.

Do you carry bridesmaid dresses at your Hamburg bridal shop?

We currently carry bridesmaid dresses from Sorella Vita at our Hamburg bridal store.

Where can I find parking for the Hamburg bridal shop?

There are several parking garages within walking distance of the store.