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A Chance to Win a Free Dress

‘Tis the season! Every bride with an appointment between November 22 – December 23 will receive a gift with a chance to win a FREE wedding dress! Learn More

Our Portland Bridal Shop

Amanda and Matt Schmalz are known in the Portland area for making brides feel ALL THE LOVE as they shop for the wedding dress of their dreams. Inspired by the global influence of True Society, they are bringing even more love, lace and sparkle to their bridal shop and wedding day dreams in the Pacific Northwest.

Luxury at every turn. Large windows, gleaming chandeliers and majestic architectural details surround you as you’re ushered into your private, spacious dressing room.

An unmatched selection of designer wedding dresses– from classic to boho, soft lace to shimmer. All in a variety of styles, sizes and price points. Your bridal stylist listens carefully until you ultimately say “I Do” to the dress of your dreams.

The Hottest Trends in Portland

Black cursive and uppercase serif text that says Experience The Society.
Black cursive and uppercase serif text that says Experience The Society.
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Experts in Bridal

When you live and breathe bridal every day like Amanda, Matt and their bridal stylists, you are driven to deliver the ultimate bridal shop experience.

As passion-led owners, they’re very hands-on and focused on delivering a personal, intimate experience their brides deserve. Amanda is right there with her True Crew every weekend at one of their two area stores, assisting with all appointments.

From helping brides discover true (dress) love to building out the luxurious boutique itself, there’s truly nothing Amanda and Matt can’t do when it comes to helping Portland brides find the dress of their dreams.

– Amanda & Matt

amanda and matt

REady, Set, Get Social!

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Shop All Dresses

Our Designers

You deserve the best, so we only carry the best.

True Society in Portland exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 10-26 and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

Essense of Australia
Stella York
Everybody/Everybride
Martina Liana
Martina Liana Luxe
All Who Wander
Oxford Street
Accessories
Black cursive and uppercase serif text that says Your Bridal Destination Awaits.
Black cursive and uppercase serif text that says Your Bridal Destination Awaits.

True Society by The White Dress – Portland

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: 11:00 a.m. – 07:00 p.m.
  • Thursday: 11:00 a.m. – 07:00 p.m.
  • Friday: 11:00 a.m. – 07:00 p.m.
  • Saturday: 09:00 a.m. – 06:00 p.m.
  • Sunday: 11:00 a.m. – 06:00 p.m.

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Book Appointment

We are ready for you! Let the journey to becoming a True Bride begin. We can’t wait to help you find a dress worthy of your true love.

The safety of our brides and employees are our #1 priority. CLICK HERE to review our COVID-19 safety precuations

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer alterations in store?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you have in store? Do you carry plus size wedding gowns?

Yes, we carry dozens of plus size wedding dresses, ranging up to a size 26 for you to try on in store. Many of our gowns are available to order up to a size 34.

Do you carry bridesmaid dresses?

We currently do not carry bridesmaid dresses at our Portland store.

Where can I find parking for the bridal shop?

True Society by The White Dress in downtown Portland is easily accessible to brides across the metro area. Located in the Pythian Building in the heart of downtown Portland near Director Park, there is ample street parking surrounding our store, a Smart Park parking garage directly across the street, and we are within three blocks of the MAX line station.

Do you carry bridal accessories at your Portland bridal store?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.