Our Portland Bridal Shop

Amanda and Matt Schmalz are known in the Portland area for making brides feel ALL THE LOVE as they shop for the wedding dress of their dreams. Their bridal shop features world-class service, an unparalleled selection of designer wedding gowns, spacious fitting rooms and stunning interiors for a truly one-of-a-kind bridal experience.

Luxury at every turn. Large windows, gleaming chandeliers and majestic architectural details surround you as you’re ushered into your private, spacious dressing room.

An unmatched selection of designer wedding dresses – from classic to boho, soft lace to shimmer. All in a variety of styles, sizes and price points. Your bridal stylist listens carefully until you ultimately say “I Do” to the dress of your dreams.

The Hottest Trends in Portland

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Passion & Heart

After years of helping brides in the Pacific Northwest find the wedding dress of their dreams, Amanda and Matt joined forces with True Society to take their signature service experience and love of all things bridal to luxurious new levels.

Their motto? Why wait for your big day to have a big day? Amanda and Matt pride themselves on turning dress shopping into a memorable experience of its own. As owners of The White Dress in downtown Portland, they’re known for making brides feel all the love while finding THE dress.

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Natalie

Director of Retail Operations

As Director of Retail Operations, Natalie is passionate about leading a team of empowering women. She loves helping brides feel their best and encouraging them to trust their gut when shopping for their gown.

An avid golfer, Natalie can be found working on her swing, watching reality TV and spending time with her husband and their fur babies.

Mariel

Store Manager

Being a part of a bride’s journey and making their dress dreams come true is what Mariel loves most about working in bridal. Her advice for brides-to-be is to embrace every moment of finding their wedding gown.

When she’s not working, Mariel enjoys spending time with her cat, Chorizo, going to musical festivals and hanging out at Punch Bowl Social.

Jenna

Operations Manager

Experiencing the moment when a bride finds their dress never gets old for Jenna! She loves working with an uplifting, encouraging team who share her passion for bridal. Her best advice for brides-to-be is to expect the unexpected because you never know which gown may be “the one.”

Outside of work, Jenna enjoys exploring Portland, satisfying her sweet tooth and hanging out with her roommates.

Carmen

Customer Experience Manager

Building relationships and making lifetime memories with brides is what Carmen loves most about her role as Customer Experience Manager. When shopping for their dream dress, she encourages brides to be open to trying a variety of styles.

When she’s not working, you can find Carmen with her Siberian husky, Kai, hiking and visiting her favorite coffee shop, Case Study.

REady, Set, Get Social!

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Our Designers

You deserve the best, so we only carry the best.

True Society in Portland exclusively carries international bridal designers of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 10-26 and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

True Society by The White Dress – Portland

918 SW Yamhill St Portland, OR 97205

(503) 206-4852

Monday: Closed
Tuesday: Closed
Wednesday: 11:00 a.m. – 07:00 p.m.
Thursday: 11:00 a.m. – 07:00 p.m.
Friday: 11:00 a.m. – 07:00 p.m.
Saturday: 09:00 a.m. – 06:00 p.m.
Sunday: 11:00 a.m. – 06:00 p.m.

Book Appointment

We are ready for you! Let the journey to becoming a True Bride begin. We can’t wait to help you find a dress worthy of your true love.

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer alterations in store?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you have in store? Do you carry plus size wedding gowns?

Yes, we carry dozens of plus size wedding dresses, ranging up to a size 26 for you to try on in store. Many of our gowns are available to order up to a size 34.

Do you carry bridesmaid dresses?

We currently do not carry bridesmaid dresses at our Portland store.

Where can I find parking for the bridal shop?

True Society by The White Dress in downtown Portland is easily accessible to brides across the metro area. Located in the Pythian Building in the heart of downtown Portland near Director Park, there is ample street parking surrounding our store, a Smart Park parking garage directly across the street, and we are within three blocks of the MAX line station.

Do you carry bridal accessories at your Portland bridal store?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.