

Our Portland Bridal Shop
Amanda and Matt Schmalz are known in the Portland area for making brides feel ALL THE LOVE as they shop for the wedding dress of their dreams. Their bridal shop features world-class service, an unparalleled selection of designer wedding gowns, spacious fitting rooms and stunning interiors for a truly one-of-a-kind bridal experience.
Luxury at every turn. Large windows, gleaming chandeliers and majestic architectural details surround you as you’re ushered into your private, spacious dressing room.
An unmatched selection of designer wedding dresses – from classic to boho, soft lace to shimmer. All in a variety of styles, sizes and price points. Your bridal stylist listens carefully until you ultimately say “I Do” to the dress of your dreams.
The Hottest Trends in Portland
Passion & Heart
After years of helping brides in the Pacific Northwest find the wedding dress of their dreams, Amanda and Matt joined forces with True Society to take their signature service experience and love of all things bridal to luxurious new levels.
Their motto? Why wait for your big day to have a big day? Amanda and Matt pride themselves on turning dress shopping into a memorable experience of its own. As owners of The White Dress in downtown Portland, they’re known for making brides feel all the love while finding THE dress.

REady, Set, Get Social!
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Our Designers
You deserve the best, so we only carry the best.
True Society in Portland exclusively carries international bridal designers of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 10-26 and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
True Society by The White Dress – Portland
- Monday: Closed
- Tuesday: Closed
- Wednesday: 11:00 a.m. – 07:00 p.m.
- Thursday: 11:00 a.m. – 07:00 p.m.
- Friday: 11:00 a.m. – 07:00 p.m.
- Saturday: 09:00 a.m. – 06:00 p.m.
- Sunday: 11:00 a.m. – 06:00 p.m.
Book Appointment
We are ready for you! Let the journey to becoming a True Bride begin. We can’t wait to help you find a dress worthy of your true love.