the society

Grand Rapids Bridal Shop

Located on 28th Street in Kentwood, just a quick 10 minute drive from Grand Rapids, True Society and store owner Sue Rosenberger, give the Grand Rapids area MAJOR bride vibes.

Let our expertly trained Grand Rapids bridal stylists take your dream and make it a wedding dress reality. From custom designed, spacious fitting rooms to world-class service and attention to detail at every turn, get ready to make memories and find your true aisle style.

Showroom floor at our Grand Rapids bridal shop.
Bridal accessories table available to try on during your bridal appointment at our True Society bridal store in Grand Rapids.
Soft seating area while awaiting your appointment at our Grand Rapids bridal boutique.
Seating area in front of our spacious bridal fitting rooms. Lots of space for you and your guests while visiting our bridal shop in Grand Rapids, MI.
Wall of veils and headpieces to accompany your wedding dress, all available for you to try on at during your bridal appointment at True Society - Grand Rapids.
Rack of wedding dresses available for you to try on at our Grand Rapids, MI, bridal store.

Yours truly

Cue the warm and fuzzies because that’s what True Society is all about. The Grand Rapids True Crew team is ready to help you find THE dress that represents your truest self on your biggest day.

Meet the True Crew

Expertly trained in all things bridal. Hugs, hi-fives and happy tears included.

Store Owner, Sue.


Store Owner

Sue brings more than 25 years of bridal expertise to True Society. As a store owner, she loves that every day is a new adventure! Her best piece of advice for brides is to listen to themselves when choosing their wedding gown.

In her free time, Sue enjoys spending time with her wonderful husband, family and her tiger-striped cat with an attitude!

Store Manager, Jill


Store Manager

Jill’s days are spent helping brides find the wedding dress of their dreams. She prides herself on curating an incredible selection of bridal gowns which usually results in brides finding THE dress in the first three gowns they try.

Outside of work, Jill enjoys spending time with her children. An avid animal lover, Jill also loves to spoil her dog, Luna.

Customer Experience Manager, Bailey


Customer Experience Manager

Bailey brings her passion for people to her role as Customer Experience Manager for True Society. Her best advice for brides is to keep an open mind while searching for their dream dress.

Bailey loves recharging by exploring the outdoors, going to antique sales and watching live theater. She also enjoys spending time with her family and kitten, Omelette!

Bridal Stylist, Alyssa


Bridal Stylist

A former wedding planner, Alyssa brings her vast wedding knowledge to True Society. Her best piece of advice for brides? To choose what they love because it’s their special day!

Outside of work, Alyssa is a mom to her son, who is the light of her life! She’s also a coffee connoisseur, plant lover and organization enthusiast.

Bridal Stylist, Kennedy


Bridal Stylist

Kennedy loves creating relationships with brides at True Society. Being surrounded by beautiful dresses all day isn’t so bad either! She encourages brides to make decisions for their wedding based on how they feel.

Outside of work, Kennedy enjoys writing music, singing and playing the piano. She also loves spending time with her friends, family, her boyfriend, Jake, and their fur-baby, Zeppelin!

Bridal Stylist, Savannah


Bridal Stylist

As an avid artist, Savannah brings a creative flair to her job at True Society. Her biggest piece of advice for brides-to-be? Don’t focus on the size of the dress. What’s most important is that the bride feels beautiful and comfortable!

Savannah enjoys spending time with her family, especially her identical twin sister, older sister, brother and her mom, who is her biggest supporter.

Bridal Stylist, Ashley


Bridal Stylist

A self-proclaimed “girly girl” with a passion for singing, baking and listening to true crime podcasts, Ashley loves helping brides find a dress that allows their unique personality to shine through! Her advice for brides is to bring photos of the dresses they like to their appointment.

Ashley recharges by spending time with her husband, Reid, and their adorable rescue pup.

Come for the dress

Stay for the celebration

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