True Society – Grand Rapids

4265 28th St. SE, Grand Rapids, MI 49512

(616) 574-2802

Monday: Closed
Tuesday: 11:00 a.m. – 7:00 p.m.
Wednesday: 11:00 a.m. – 7:00 p.m.
Thursday: 11:00 a.m. – 7:00 p.m
Friday: 11:00 a.m. – 7:00 p.m.
Saturday: 9:00 a.m. – 5:00 p.m.
Sunday: 11:00 a.m. – 4:00 p.m.

Upcoming Trunk Show

Join us for an All Who Wander Trunk Show, August 26th – 28th at True Society Grand Rapids. On these days only, we will have additional sizes and styles in-store for you to try on. Please book an appointment to secure your spot. We’ll see you there!

Picture of black text in serif and cursive fonts that reads One Step Closer To The Aisle.
Picture of black text in serif and cursive fonts that reads One Step Closer To The Aisle.

Book Appointment

Let the journey to becoming a True Bride begin. Whether shopping for a beautiful ballgown or a sexy fit-and-flare wedding dress, our Grand Rapids bridal stylists are ready to help you find your dream wedding dress!

The safety of our brides and employees are our #1 priority. CLICK HERE to review our COVID-19 safety precautions.

Not Your Store?

Check out our other dreamworthy bridal boutiques.

Major Bride Vibes at True Society - Grand Rapids

Major Bride Vibes

True Bride Experience at True Society - Grand Rapids

True Bride Experience


Shop All Dresses

Our Designers

You deserve the best, so we only carry the best.

True Society is the only trusted bridal shop in the Grand Rapids area to carry the international wedding dress designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, Oxford Street, All Who Wander and bridesmaid label Sorella Vita. With bridal gowns available to order up to size 34, and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

Essense of Australia
Stella York
Martina Liana
Martina Liana Luxe
All Who Wander
Oxford Street
Sorella Vita

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer alterations at your Grand Rapids bridal shop?

No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.

When can I expect my wedding dress to be ready?

It takes approximately four to six months for a wedding dress to arrive, depending on the designer. Please take this into consideration when scheduling your appointment. Once your gown arrives, you should also allow six to eight weeks for alterations before the wedding.

For bridesmaid dresses, plan to allow three to four months for shipping and one to two months for alterations.

If you are working within a shorter time frame, please call our bridal shop at (616) 574-2802 and we can discuss other options with you.

Can I bring children to my bridal appointment?

We want to make sure the bride gets all the attention on this special day! For this reason, we encourage you to keep guests to adults only.

How customizable are your wedding dresses?

We have several accessories available to help customize your wedding dress. If you’re looking for even more customization, our Martina Liana and Martina Liana Luxe wedding dresses offer the ability to customize to your liking.

What size wedding dresses do you have in store? Do you carry plus size gowns?

We carry more than 40 plus-size wedding dresses, ranging up to a size 28 for you to try on in-store. Many of our gowns are available to order up to a size 34.

How is your bridal store different from others?

True Society takes the bridal experience to the next level. Our expertly trained stylists take your dream and make it a dress reality. Our custom designed, spacious fitting rooms give you the confidence and comfort to be yourself and the queen that you are. We provide world class service and attention to detail at every turn. We have only the most swoonworthy dresses that seriously speak to the soul. True Society exclusively carries international, award-winning designs from Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander, Oxford Street, and bridesmaid label, Sorella Vita. Chic, classic, boho, ballgown…the list goes on. So many styles for all of the fabulous shapes and sizes of a True Bride or bridesmaid.

Where can I find parking for the bridal shop?

Parking is available in the lot on the North side of the building.

Do you carry bridesmaid dresses?

Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes (up to size 28) and colors from which to choose.

Do you carry bridal accessories at your Grand Rapids bridal shop?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.