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Our Grand Rapids Bridal Shop

Located on 28th Street in Kentwood, just a quick 10 minute drive from Grand Rapids, True Society and store owner Sue Rosenberger, give the Grand Rapids area MAJOR bride vibes.

Let our expertly trained Grand Rapids bridal stylists take your dream and make it a wedding dress reality. Custom designed, spacious fitting rooms. Stunning wedding dresses that speak to the soul. World-class service and attention to detail at every turn.

Get ready to make memories and find your true aisle style. The Grand Rapids True Crew is ready to help Michigan brides find THE dress that brings (happy) tears to their eyes.

The Hottest Trends in Grand Rapids

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

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Experience the Society
Experience the Society

Sue’s Society

Sue isn’t just a True Society store owner. She’s a bridal legend in Michigan and beyond. She knows ALL THE BRIDAL THINGS and is simply #Obsessed with making brides’ dreams come true.

Sue’s motto? Make it bridal – but different. An EXPERIENCE. She’s assembled the most passionate, creative and knowledgeable True Crew to give Grand Rapids brides the most memorable way to find their aisle style.

sue rosenberger
  • Jill, Grand Rapids Store Manager

    Jill

    Store Manager

    Jill’s days are spent helping brides find the wedding dress of their dreams. She prides herself on curating an incredible selection of bridal gowns which usually results in brides finding THE dress in the first three gowns they try. Outside of work, Jill enjoys spending time with her children. An avid animal lover, Jill also loves to spoil her dog, Luna.

  • Ashley, Grand Rapids Customer Experience Manager

    Ashley

    Customer Experience Manager

    A self-proclaimed “girly girl” with a passion for singing, baking and listening to true crime podcasts, Ashley loves helping brides find a dress that allows their unique personality to shine through! Her advice for brides is to bring photos of the dresses they like to their appointment. Ashley recharges by spending time with her husband, Reid, and their adorable rescue pup.

  • Rebekah

    Customer Experience Manager

    Rebekah adores hearing her brides’ love stories – it’s like living in a real-life When Harry Met Sally! At home, she enjoys life with her fiancé and their cat, Quill. An avid hiker and thrift store explorer, she also has a soft spot for bird watching, antique photos and games of all kinds. Her advice for brides? Stick to your budget and choose the dress that makes you feel most confident!

  • Paula

    Operations Manager

    Paula enjoys helping brides find their dream dresses and feels honored to be part of their special day. Married for many years with two children and two entertaining cats, she enjoys spending her free time hiking, watching sunsets and indulging in romantic comedies. Known as “Mama Paula” at work for her Saturday treats, she’s a Michigan State graduate who supports her local community through volunteering.

  • Anisha

    Bridal Stylist

    When she’s not starring in a theatre performance or pampering her Boston Terrier, Chaplin, Annie adores working with the different brides that walk through the True Society doors. She thrives off finding the dream dress for a bride’s happily ever after, and she encourages all her brides to pick the dress that makes them feel most comfortable and confident!

  • Bridal Stylist Ashley at True Society in Grand Rapids

    Ashley

    BRIDAL STYLIST

    Ashley loves to talk about love – and in her role as a bridal stylist, she’s more than happy to hear the romantic stories of how her brides met their partners! Outside of work, Ashley keeps busy by pursuing a degree in Diagnostic Medical Sonography, collecting Pokémon cards with her husband and playing with her two precious pups, Rosie and Athena.

  • Elise E.

    BRIDAL STYLIST

    Elise loves helping brides find their dress gowns and capturing the magic that makes them say “I do!” Outside of work, you’ll find her performing opera at a local Italian restaurant, whipping up delicious treats or spending time with her family and her bird, Miss Dior. Elise also enjoys sailing on Lake Michigan during summer and exploring the vibrant arts scene in Grand Rapids.

  • Elise N.

    BRIDAL STYLIST

    Whether she’s assisting brides at True Society or supporting students as a full-time school social worker, Elise is passionate about helping others. Her advice to brides is to try on a variety of dresses and keep an open mind! When she’s not at work, Elise relaxes with her husband, Brian, and their adorable fur-babies – a Corgi, Winston, and two cats, Alfie and Sylvester.

  • Bridal Stylist Emma at True Society in Grand Rapids

    Kayla

    BRIDAL STYLIST

    There’s no greater joy for Kayla than playing a part in the day a bride discovers their dream dress. Her advice for brides? Treasure the excitement of wedding dress shopping and prioritize your happiness throughout the process! In addition to dining at her favorite local restaurants, House of Wine and Luna, Kayla spends her free time reading, traveling and caring for her Mini Goldendoodle, Theo.

  • Lexi

    BRIDAL STYLIST

    Lexi loves making bridal magic happen, helping each bride find their dream dress! Her advice? Start dress shopping early and stay open to finding “the one” quickly. A Dallas, Texas native, she’s now in Grand Rapids pursuing a fashion studies degree at Kendall College of Art and Design. When she’s not sewing or designing, you’ll find her painting, hanging out with her cat Cheese or enjoying Grand Rapid’s downtown’s art scene.

  • Bridal Stylist Miranda at True Society in Grand Rapids

    Miranda

    BRIDAL STYLIST

    An avid golf fan who loves to play with her husband and two kids, Miranda also has a huge passion for all things bridal. The highlight of Miranda’s day is watching a bride’s face light up when they find THE dress for their big day. She encourages her brides to focus on wearing what makes them feel their best!

  • Olivia

    BRIDAL STYLIST

    Olivia is passionate about helping brides discover their dream gowns, making each experience unforgettable. She draws inspiration from her supportive family and cherishes time spent with her beloved shih tzu, Murphy. In her free time, Olivia enjoys cooking, knitting, long walks and skiing in the winter. Her advice for brides? Trust your instincts – nothing compares to the joy of finding the dress that makes you truly shine.

  • Bridal Stylist Renae at True Society in Grand Rapids

    Renae

    BRIDAL STYLIST

    As a musician, photographer and dance-costume-creator, Renae’s artistic abilities help her flourish as a True Society bridal stylist! Her dream job? Making a bride’s dream come true by bringing their wedding dress vision to life. She encourages brides to embrace the magic of trying on dresses – you’ll know the dress that’s right for you.

  • Savannah, Grand Rapids Bridal Stylist

    SAVANNAH

    BRIDAL STYLIST

    As an avid artist, Savannah brings a creative flair to her job at True Society. Her biggest piece of advice for brides-to-be? Don’t focus on the size of the dress. What’s most important is that the bride feels beautiful and comfortable. Savannah enjoys spending time with her family, especially her identical twin sister, older sister, brother and her mom, who is her biggest supporter.

  • Leah

    BRIDAL CONCIERGE

    Leah’s favorite part of her job is working alongside the supportive True Crews. She believes in trusting your instincts when it comes to finding your dress. Leah loves dancing, especially adult ballet at the Grand Rapids Ballet, as well as baking and thrifting. Passionate about social justice, she volunteers with the ACLU of Western Michigan. When she’s not helping brides, she can be found enjoying pizza at Harmony Brewing Company!

ready, set, get social!

Follow us on social to get a sneak peek into True Society life.

TRUESOCIETY_GRANDRAPIDS

Wedding Dress Designers

Shop All Dresses

Our Designers

You deserve the best, so we only carry the best. 

True Society is the only trusted bridal shop in the Grand Rapids area to carry the international wedding dress designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, Oxford Street, All Who Wander and bridesmaid label Sorella Vita. With bridal gowns available to order up to size 34, and a variety of sample sizes to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store. 

Essense of Australia

Stella York

Everybody/Everybride

Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street

Sorella Vita

Accessories

True Society – Grand Rapids

4265 28th St. SE Grand Rapids, MI 49512
(616) 574-2802
  • Monday: 11:00 a.m. – 07:00 p.m.
  • Tuesday: Closed
  • Wednesday: 11:00 a.m. – 07:00 p.m.
  • Thursday: 11:00 a.m. – 07:00 p.m.
  • Friday: 11:00 a.m. – 07:00 p.m.
  • Saturday: 09:00 a.m. – 05:00 p.m.
  • Sunday: 11:00 a.m. – 04:00 p.m.

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Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer alterations at your Grand Rapids bridal shop?

No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.

When can I expect my wedding dress to be ready?

It takes approximately four to six months for a wedding dress to arrive, depending on the designer. Please take this into consideration when scheduling your appointment. Once your gown arrives, you should also allow six to eight weeks for alterations before the wedding.

For bridesmaid dresses, plan to allow three to four months for shipping and one to two months for alterations.

If you are working within a shorter time frame, please call our bridal shop at (616) 574-2802 and we can discuss other options with you.

Can I bring children to my bridal appointment?

We want to make sure the bride gets all the attention on this special day! For this reason, we encourage you to keep guests to adults only.

How customizable are your wedding dresses?

We have several accessories available to help customize your wedding dress. If you’re looking for even more customization, our Martina Liana and Martina Liana Luxe wedding dresses offer the ability to customize to your liking.

What size wedding dresses do you have in store? Do you carry plus size gowns?

We carry more than 40 plus-size wedding dresses, ranging up to a size 28 for you to try on in-store. Many of our gowns are available to order up to a size 34.

How is your bridal store different from others?

True Society takes the bridal experience to the next level. Our expertly trained stylists take your dream and make it a dress reality. Our custom designed, spacious fitting rooms give you the confidence and comfort to be yourself and the queen that you are. We provide world class service and attention to detail at every turn. We have only the most swoonworthy dresses that seriously speak to the soul. True Society exclusively carries international, award-winning designs from Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander, Oxford Street, and bridesmaid label, Sorella Vita. Chic, classic, boho, ballgown…the list goes on. So many styles for all of the fabulous shapes and sizes of a True Bride or bridesmaid.

Where can I find parking for the bridal shop?

Parking is available in the lot on the North side of the building.

Do you carry bridesmaid dresses?

Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes (up to size 28) and colors from which to choose.

Do you carry bridal accessories at your Grand Rapids bridal shop?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.