True Society Zug Influencers

#TrueBride for a Day

Earlier this year, we hosted a few of our favorite Swiss influencers  Janine Heini, Billie-Jean Harper, Hanna Isabelle, Saskia Ciliberto, Vivienne Oesch and Marina Summer at our new True Society store in Zug for an unforgettable #TrueBride experience. After a private tour showcasing the store’s thoughtful details and breathtaking gowns,…

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Real True Society Bride Kylie + Alexander

From California to Kansas, and fourteen bridal appointments later, Real True Society bride Kylie finally found the perfect dress to make her bridal dream a reality! With help from one of our bridal stylists, Kylie said “yes,” to a custom Martina Liana gown with beautiful embellishments, a glamorous corset bodice,…

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The Ultimate Guide to Wedding Dress Overskirts

One dress, two ultra-chic looks! Today in the blog, our bridal stylists give the deets on this season’s most popular bridal accessory: The Overskirt. From ceremony to reception, you’re sure to bring your bridal vision to life for every moment of your big day. Whether you want luxe, high-fashion aisle…

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Now Trending: Clean Looks – Simple, Comfortable Wedding Dresses

ATTENTION BRIDES-TO-BE: It’s totally possible to have a simple, chic, ultra-comfortable gown that makes a BOLD statement. At True Society, we have a wonderful selection of clean, fresh designs perfect for your casual bridal vision. You don’t have to sacrifice quality or details to achieve a minimal wedding day look….

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KC Style Blogger Bria Jones Goes Dress Shopping

At True Society, we make it our mission to help every bride that walks through our doors feel her very best in a dress that makes her true self shine. Recently, Kansas City style blogger Bria Jones stopped by our Kansas City Crossroads location to start her dress journey and…

Bridesmaid Shopping at True Society Bridal Shops

Expert Advice: Shopping for Bridesmaid Dresses

Finding your wedding dress was an adventure like no other, but now it’s time to turn your attention to your other halves, your best pals, the bridesmaids! Grab a drink and take a seat because today we’re giving you the inside scoop on all things bridesmaid. Photo: Amanda Sutton Dress…

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Lakeside Wedding Featured on Trendy Bride

Summer, don’t go! We’re still daydreaming about last season’s gorgeous styled shoot featured on Trendy Bride, and we just had to share. The peaceful lakeside setting inspired a varying palette of blues, oatmeal beige, and touches of mauve. Our concept was to evoke a nature-comes-to-life style that captured the senses…

Veil Alternatives for your Kansas City Boho Wedding

Kansas City brides, if you’re not a traditional veil gal we’ve got some major bohemian inspiration coming your way! From wide-brimmed hats to headbands (YES they are back), we’ve got tons of options for what you can wear instead of a veil. Whether you’re going for the modern, rustic, casual…

styled boho shoot

A Styled Boho Shoot of Your Bridal Dreams

Calling all boho-brides! In need of some mid-week inspiration to get you to Friday? Fall in love with Essense of Australia gown #D2607! It’s a standout style that turns heads: Bold lace adorns the bodice of this gown, enhancing the plunging V-neckline and linear-detailed trim. With a true empire waist,…

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