True Society Zug Influencers

#TrueBride for a Day

Earlier this year, we hosted a few of our favorite Swiss influencers  Janine Heini, Billie-Jean Harper, Hanna Isabelle, Saskia Ciliberto, Vivienne Oesch and Marina Summer at our new True Society store in Zug for an unforgettable #TrueBride experience.

After a private tour showcasing the store’s thoughtful details and breathtaking gowns, it was time for the ladies to try on some wedding dresses. Transforming from a ballgown princess to a whimsical boho bride within minutes, our #TrueBrides for a day looked absolutely stunning in our gowns. No matter each influencer’s style, they truly had endless gown options to fit their personalities. 

Let’s take a peek at some of the gowns our influencers tried on throughout the day:

Martina Liana Style 1244

Martina Liana Style 1244

Hanna Isabelle looked simply magical in this Martina Liana lace and tulle A-Line wedding dress featuring a square neckline and a stunning 3D flower veil. The veil combined with the sparkling hair vine added just the right amount of glamour to complete her look.

Hanna Isabelle during her #TrueBride experience in our True Society Zug store. 

Vivienne wore a stunning All Who Wander boho wedding dress with embroidered tulle and an open back. The sleeves are worn mid-arm for an off-the-shoulder effect, with flowing embroidered tulle that extends to the ground for an ultra-dramatic flair. The floral hair comb from Mignonne added the perfect finishing touch to this bohemian look.

Vivienne All Who Wander Bowie

All Who Wander Style Bowie

All Who Wander Bowie All Who Wander Bowie All Who Wander Bowie  

All Who Wander Style Bowie

Look how gorgeous Billie-Jean looked wearing the All Who Wander Muse wedding dress– a modern A-Line bohemian gown with minimalist straps and a plunging V-neck. She appeared truly angelic with the Zug store’s angel wings (can you say perfect photo opp?!) in her sheer bodice dress with a luxurious skirt of layered stretch satin and Parisian silk chiffon. 

All Who Wander Style Muse

All Who Wander Style Muse

All Who Wander Muse

All Who Wander Style Muse

Saskia transformed into an elegant fairytale princess in this stunning linear lace wedding dress by Martina Liana, which sculpts the body with a mix of linear, romantic lace motifs, and a long train adorned with lace appliques. Whatever gowns the #TrueBrides chose, our stylists were sure to add matching veils, jewelry and other accessories to complete their look.

Martina Liana Style 1066

Martina Liana Style 1066

Martina Liana Style 1066

Martina Liana Style 1228

Saskia in a beautiful graphic A-line wedding dress by Martina Liana.

We couldn’t get enough of Billie-Jean in this fashion-forward bridal gown from Martina Liana.  Large scallops complement the breathtaking and eye-catching train—flowing from the fitted bodice for a soft, ethereal feel to this searing silhouette. We guarantee, with this head-turning look, all eyes will be on the bride. 

Martina Liana Style 1111

Martina Liana Style 1111 

Martina Liana Style 1111 and 1066

Martina Liana Style 1066 and Style 1111

Janine wore a lace and tulle fit-and-flare wedding dress from Essense of Australia with a scalloped train. The crown headpiece is from Twigs and Honey— A stunning piece from the curated selection of accessories we carry in our True Society stores. Each accessory helps creates a unique bridal look for each of our #TrueBrides.

Essense of Australia Style D3249

Essense of Australia Style D3249

Vivienne wowed us in this halter neckline fit-and-flare wedding dress with back detail from Stella York. This lace wedding dress is glamorously timeless and sweetly sexy.  On the back, the tulle is framed with pearl details, giving it a modern, sophisticated touch. The skirt flares out in layers of billowing tulle for a flowing, frothy skirt made to strut down the aisle.

Stella York Style 7325

Stella York Style 7325

This Essense of Australia lace and tulle ballgown with off-the-shoulder sleeves looked absolutely ravishing on Saskia. The delicate long sleeves are wrapped with organic floral lace and add an unexpected design detail to this dress. If brides are looking for a gown to make an entrance with, this style should definitely be on their list!

Essense of Australia Style D3183

Essense of Australia Style D3183

Vivienne was dreamy in this simple strapless wedding gown with pockets from Stella York. She reminded us of a classic Hollywood beauty in this glamorous, timeless dress. The flared ballgown skirt with fabric-covered buttons is perfect for the ultimate walk down the aisle. And, it has pockets! We completed this bridal look with an elegant beaded veil and pearl headband. 

Stella York Style 7045

All Who Wander Style Bowie

A masterpiece in floral design, this dress from Martina Liana Luxe is natural beauty at its finest! A perfect match for Billie-Jean, we were awe-struck by the delicate layers and romantic 3D elements. Its breathtaking long train will allow brides to seemingly float down the aisle. 

Martina Liana Luxe Style LE1118

Martina Liana Luxe Style LE1118 

Marina wore a strapless A-Line Bohemian wedding gown by All Who Wander.  A mix of organic-shaped leaves and dainty blooms give this natural masterpiece a modern touch. The patterns over the sheer bodice really enhance the figure. The Neve jacket adds the perfect touch of romance to this gown with its voluminous bell sleeves and wrap waist detail. 

True Society Zug Influencer

All Who Wander Style Raine

Essense of Australia Style D3232

Essense of Australia Style D3232

Marina looked straight out of a fairytale in this classic and modern off-shoulder ballgown by Essense of Australia. Pockets in the pleated skirt add a luxurious texture and volume, while the fabric-covered buttons cascade down the length of the train for a traditional finish.

True Society Zug Influencer

Martina Liana Style 1111

Marina rocked this sexy lace wedding dress by Martina Liana with french lace and a shaped train. We guarantee this stunning dress will turn heads at any wedding. The back of this wedding dress zips beneath fabric-covered buttons, a traditional touch which flows throughout the exquisite, modern train.

Martina Liana Style 111

Martina Liana Style 1111

We were SO inspired by each influencer’s unique twist on classic bridal style. From bohemian flair to classic romance and luxe princess to modern minimalism, our friends were able to create many bridal looks that represented and spoke to their true selves!

Are you newly engaged and ready for the most incredible bridal shopping experience of a lifetime? Book an appointment at a True Society location near you today. 

Want to see more wedding inspo from our #TrueBride collective? Follow True Society on Instagram for real bride features, bridal advice and the latest collection launches at a True Society location near you.

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