the society

Our Zug Bridal Shop

Nestled on the historic and exclusive Bahnhofstrasse, our Zug bridal shop takes wedding dress shopping to the next and most luxurious level.

Step into our Zug bridal shop and be transformed to a place where dreams come true. From custom-designed change rooms to the expertly trained True Crew (a.k.a. bridal stylists), every detail of the True Society experience is created with the bride in mind.

Entry wall with wedding dresses view at our gorgeous True Society bridal shop located in Zug, Switzerland
Bridesmaid suite view with individual dressing rooms for you and your bridal party to try on bridesmaid dresses at our Zug True Society.
veils, bridal jackets and decorative lighting fixtures to make you feel like a princess at our Zug, Switzerland shop.
Spacious individual wedding dress fitting rooms with large viewing areas for your bridal party at our True Society bridal shop in Zug.
Entrance to the True Society bridal shop showroom in our Zug, Switzerland bridal shop.
A view into the spacious wedding dress fitting rooms with large mirrors at our True Society bridal store in Zug, Switzerland.
Close up view of some of our bridal accessories available to try on during your bridal appointment at True Society in Zug, Switzerland.
Display wall with 3 gorgeous floor length wedding gowns available for you to try on at our True Society bridal boutique in Zug.
Entrance seating area when you arrive at our Zug bridal shop.

Yours truly

This isn’t just a job. It’s a career. A passion.

We believe our brides deserve the best—which is why we’re experts in finding not just any dress, but THE dress. From trends to fabric to fit and beyond, we are the best in the biz, transforming wedding day visions into the most amazing reality.

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