True Society – Vienna

Paragonstraße 2/4/2, 1030 Vienna


Monday: Closed
Tuesday: 09:00 – 18:00
Wednesday: 09:00 – 18:00
Thursday: 09:00 – 18:00
Friday: 09:00 – 18:00
Saturday: 08:30 – 17:00
Sunday: Closed

Upcoming Trunk Show

Join us for a Stella York Trunk Show, August 26th, and 27th at True Society Vienna. On these days only, we will have additional sizes and styles in-store for you to try on. Please book an appointment to secure your spot. We’ll see you there!

Picture of black text in serif and cursive fonts that reads One Step Closer To The Aisle.
Picture of black text in serif and cursive fonts that reads One Step Closer To The Aisle.

Book Appointment

Let the journey to becoming a True Bride begin. Whether shopping for a beautiful ballgown or a sexy fit-and-flare wedding dress, our Vienna bridal stylists are ready to help you find your dream dress!

The safety of our brides and employees are our #1 priority. CLICK HERE to review our COVID-19 safety precautions.

Not Your Store?

Find a True Society bridal shop near you.

Bridesmaid dress rack

Majestic and Modern

Bride to be in gown

Overjoyed for Overskirts

Brides to be at True Society Wien

True Bridal Style


Shop All Dresses

Our Bridal Gown Designers

Vienna brides deserve the best, so we only carry the best.

True Society exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34) and a variety of sample sizes available to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

Essense of Australia
Stella York
Martina Liana
Martina Liana Luxe
All Who Wander
Oxford Street
Sorella Vita

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer in-house wedding gown alterations in Vienna?

No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.

Where can I find parking for the Vienna bridal shop?

True Society is located in district 3 and is surrounded by short-term parking options at Gasometer City E-Wien APCOA, in the Gasometer City A- Wien APCOA or the Payuca Garage Gasometer, all of which are a short footwalk away. You can also reach us by taking the metro to the station Gasometer.

What size wedding dresses do you carry in the Vienna store?

We carry a variety of sample sizes in store, ranging from size 34 – 56 (equivalent to U.S. sizes 6 – 28).

Do you carry plus size wedding gowns for Vienna area brides?

Many of our gowns are available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34).

Do you carry bridesmaid dresses at your Vienna bridal shop?

Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes up to size 56 (U.S. size 28) and colors from which to choose. If you schedule a bridesmaid appointment at our bridal shop, you will also have access to our luxurious Bridesmaid Suite—with individual fitting rooms for your ‘maids to enjoy their own private try-on session!

Do you carry bridal accessories at your bridal salon in Vienna?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.