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Upcoming Trunk Show

Join us for a Martina Liana Trunk Show, March 24th & 25th at True Society – Vienna. On these days only, we will have additional sizes and styles in-store for you to try on. Please book an appointment to secure your spot. We’ll see you there!

Our Viennese Bridal Shop

Located near the bustling Gasometer in Vienna, True Society and owners Petra and Markus Holzmann offer brides an unrivaled wedding dress shopping experience.

Your expert bridal consultant is ready to help you to turn your wedding vision into the most beautiful reality. From the moment you enter the sun-drenched bridal boutique and step into the spacious dressing room, you know you are in for a very special wedding dress experience.

No detail has been spared to offer every bride the luxury and comfort they deserve. Get ready for an excited smile (and maybe a happy tear) when you say hello to your DREAM DRESS.

The Hottest Trends in Vienna

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Luxury with a Heart

Is it just the beauty and romance of Vienna, or are Petra and Markus Holzmann on their eternal honeymoon? As the owners of the True Society store near the Gasometers, they bring their vast bridal experience, and a fresh spirit and youthful romance, to all brides in Vienna.

Their optimism, energy and LOVE for all things bridal are contagious, so the Viennese brides can look forward to an unforgettable experience. Petra and her team of bridal experts can’t wait to meet you.

Owners of True Society Vienna
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Maria

Store Manager

Maria has always dreamed of working in the bridal industry. She finds inspiration in the joy and excitement brides bring to their dress appointments. Her advice for brides is to choose the gown they like the most.

Originally from Mexico, Maria has a big family who she loves spending time with. She enjoys drawing, riding horses and visiting her favorite destination in Vienna, the Palais Lichtenstein.

Jana

Customer Experience Manager

Jana enjoys making brides feel beautiful. She encourages them to stay true to themselves when choosing their wedding dress.

Jana met her husband in Shanghai, and they lived in Mexico before settling in Vienna. Outside of work, Jana recharges by going on hikes with her husband and spending time with their two dogs. She also speaks four languages!

Trixi

BRIDAL STYLIST

Trixi loves creating beautiful and unforgettable experiences for brides. Her best advice for brides is to go dress shopping with an open mind.

In her free time, you can find Trixi spending time on a horse farm, at a lake or, preferably, by the sea. She lives with her partner and their cats and dogs. She LOVES reciting movie quotes!

Vanessa

BRIDAL STYLIST

Vanessa finds joy in helping brides find the right wedding dress and encourages brides to only bring the most important people to their appointment.

Vanessa is married to her husband, Christian, and they have two wonderful kids and a dog, Chloe the Chihuahua. In her free time, Vanessa loves baking 3D cakes and eating at her favourite restaurant in Vienna, the “Himmelblau.”

REady, Set, Get Social!

Follow us on social to get a sneak peek into True Society life.

TrueSociety_WIEN

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Our Designers

You deserve the best, so we only carry the best.

True Society in Vienna exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34), and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.

Essense of Australia
Stella York
Everybody/Everybride
Martina Liana
Martina Liana Luxe
All Who Wander
Oxford Street
Sorella Vita
Accessories
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Black cursive and uppercase serif text that says Your Bridal Destination Awaits.

True Society – Vienna

Paragonstraße 2/4/2, 1030 Vienna
+436642060230
  • Monday: Closed
  • Tuesday: 09:00 – 18:00
  • Wednesday: 09:00 – 18:00
  • Thursday: 09:00 – 18:00
  • Friday: 09:00 – 18:00
  • Saturday: 08:30 – 17:30
  • Sunday: Closed

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Book Appointment

Let the journey to becoming a True Bride begin. Whether shopping for a beautiful ballgown or a sexy fit-and-flare wedding dress, our Vienna bridal stylists are ready to help you find your dream dress!

The safety of our brides and employees are our #1 priority. CLICK HERE to review our COVID-19 safety precautions.

Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer in-house wedding gown alterations in Vienna?

No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.

Where can I find parking for the Vienna bridal shop?

True Society is located in district 3 and is surrounded by short-term parking options at Gasometer City E-Wien APCOA, in the Gasometer City A- Wien APCOA or the Payuca Garage Gasometer, all of which are a short footwalk away. You can also reach us by taking the metro to the station Gasometer.

What size wedding dresses do you carry in the Vienna store?

We carry a variety of sample sizes in store, ranging from size 34 – 56 (equivalent to U.S. sizes 6 – 28).

Do you carry plus size wedding gowns for Vienna area brides?

Many of our gowns are available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34).

Do you carry bridesmaid dresses at your Vienna bridal shop?

Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes up to size 56 (U.S. size 28) and colors from which to choose. If you schedule a bridesmaid appointment at our bridal shop, you will also have access to our luxurious Bridesmaid Suite—with individual fitting rooms for your ‘maids to enjoy their own private try-on session!

Do you carry bridal accessories at your bridal salon in Vienna?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.