Our Viennese Bridal Shop
Located near the bustling Gasometer in Vienna, True Society and owners Petra and Markus Holzmann offer brides an unrivaled wedding dress shopping experience.
Your expert bridal consultant is ready to help you to turn your wedding vision into the most beautiful reality. From the moment you enter the sun-drenched bridal boutique and step into the spacious dressing room, you know you are in for a very special wedding dress experience.
No detail has been spared to offer every bride the luxury and comfort they deserve. Get ready for an excited smile (and maybe a happy tear) when you say hello to your DREAM DRESS.
Sample Sale
Join us for our Sample Sale, 15.-21. April 2024! Shop our selection of designer wedding dress samples – available to take home the same day.
The Hottest Trends in Vienna
Dresses for Your Special Occasion Appointment
Whether you're looking for a formal or civil ceremony dress or other special occasion style, we offer a variety of stunning looks for your next big event!
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Affordable Wedding Dresses
Affordable wedding dresses, you shouldn't have to sacrifice style or quality to find a dress that fits your budget.
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Your Guide to Wedding Dress Overskirts
Our gorgeous wedding dress overskirts provide two looks in one so you can create your dream bridal look.
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Style, Comfort, Fit
From easy and effortless to elegant and chic, we offer stylish and affordable wedding dresses for every love story.
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Luxury with a Heart
Is it just the beauty and romance of Vienna, or are Petra and Markus Holzmann on their eternal honeymoon? As the owners of the True Society store near the Gasometers, they bring their vast bridal experience, and a fresh spirit and youthful romance, to all brides in Vienna.
Their optimism, energy and LOVE for all things bridal are contagious, so the Viennese brides can look forward to an unforgettable experience. Petra and her team of bridal experts can't wait to meet you.
Ready, Set, get social!
Follow us on social to get a sneak peek into True Society life.
Our Designers
Vienna brides deserve the best, so we only carry the best.
True Society exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34) and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
True Society - Vienna
- Monday: Closed
- Tuesday: 09:00 - 18:00
- Wednesday: 09:00 - 18:00
- Thursday: 09:00 - 18:00
- Friday: 09:00 - 18:00
- Saturday: 08:30 - 17:30
- Sunday: Closed
Book Appointment
Let the journey to becoming a True Bride begin. Whether shopping for a beautiful ballgown or a sexy fit-and-flare wedding dress, our Vienna bridal stylists are ready to help you find your dream dress!
Frequently Asked Questions
A Sample Sale is a special sale that allows you to try on discounted designer wedding dresses and take one home the same day. Prices vary by store, and an appointment is needed to shop the sale.
The Sample Sale is 15.-21. April at participating True Society stores. Check out our blog for more details.
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.
True Society is located in district 3 and is surrounded by short-term parking options at Gasometer City E-Wien APCOA, in the Gasometer City A- Wien APCOA or the Payuca Garage Gasometer, all of which are a short footwalk away. You can also reach us by taking the metro to the station Gasometer.
We carry a variety of sample sizes in store, ranging from size 34 – 56 (equivalent to U.S. sizes 6 – 28).
Many of our gowns are available to order in sizes 30 – 62 (equivalent to U.S. sizes 2 – 34).
Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes up to size 56 (U.S. size 28) and colors from which to choose. If you schedule a bridesmaid appointment at our bridal shop, you will also have access to our luxurious Bridesmaid Suite—with individual fitting rooms for your ‘maids to enjoy their own private try-on session!
Yes! From veils to bridal jackets, jewelry, belts and hair accessories--we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.
You can book an accessory appointment online to see our entire selection.
The booking fee is nonrefundable in the event of a cancellation. For rescheduling purposes, your fee will transfer if the appointment is rescheduled at least 72 hours before your booked appointment. Please call the store at +436642060230 to reschedule your appointment.
No, the fee cannot be transferred to another individual.
The fee can be applied to your gown purchase only and cannot be applied to other product in the store. The fee must be used within 7 days of the appointment.