• True Society by the White Dress Portland Front DeskTrue Society by the White Dress Portland Front Desk
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Upcoming Trunk Show

Join us for an Essense of Australia Trunk Show, June 21 - 23 at True Society by The White Dress - Portland. On these days only, we will have additional sizes and styles in-store for you to try on. Please book an appointment to secure your spot. We’ll see you there!

Our Portland Bridal Shop

Amanda and Matt Schmalz are known in the Portland area for making brides feel ALL THE LOVE as they shop for the wedding dress of their dreams. Their bridal shop features world-class service, an unparalleled selection of designer wedding gowns, spacious fitting rooms and stunning interiors for a truly one-of-a-kind bridal experience.

Luxury at every turn. Large windows, gleaming chandeliers and majestic architectural details surround you as you’re ushered into your private, spacious dressing room.

An unmatched selection of designer wedding dresses – from classic to boho, soft lace to shimmer. All in a variety of styles, sizes and price points. Your bridal stylist listens carefully until you ultimately say “I Do” to the dress of your dreams.

The Hottest Trends in Portland

off the rack wedding dresses

Off-the-Rack Wedding Dresses

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

Experience the Society
Experience the Society

Passion & Heart

After years of helping brides in the Pacific Northwest find the wedding dress of their dreams, Amanda and Matt joined forces with True Society to take their signature service experience and love of all things bridal to luxurious new levels.

Their motto? Why wait for your big day to have a big day? Amanda and Matt pride themselves on turning dress shopping into a memorable experience of its own. As owners of The White Dress in downtown Portland, they’re known for making brides feel all the love while finding THE dress.

amanda and matt
  • Portland director of retail operations - Natalie

    Natalie

    Director of Retail Operations

    As Director of Retail Operations, Natalie is passionate about leading a team of empowering women. She loves helping brides feel their best and encouraging them to trust their gut when shopping for their gown.

    An avid golfer, Natalie can be found working on her swing, watching reality TV and spending time with her husband and their fur babies.

  • Portland store manager - Jordan

    Jordan

    Store Manager

    Seeing a bride find their dream dress never gets old for Jordan! Her go-to advice for brides-to-be is to celebrate each moment and embrace the process because you will know when you’ve found your gown.

    Outside of work, Jordan enjoys baking, hanging out with her friends and spending time with her husband and their dog, Teddy.

  • Portland operations manager - Jenna

    Jenna

    Operations Manager

    Experiencing the moment when a bride finds their dress never gets old for Jenna! She loves working with an uplifting, encouraging team who share her passion for bridal. Her best advice for brides-to-be is to expect the unexpected because you never know which gown may be “the one.”

    Outside of work, Jenna enjoys exploring Portland, satisfying her sweet tooth and hanging out with her roommates.

  • Portland customer experience manager - Alyssa

    Alyssa

    Customer Experience Manager

    As the Customer Experience Manager, Alyssa loves helping brides turn their vision into a reality! Her best advice for brides-to-be is to embrace the moment when they find their dream dress.

    When she’s not working, Alyssa enjoys spending time with her partner, checking out live music, shopping at one of Portland’s luxury boutiques or browsing through the novels at Powell’s on Hawthorne.

  • Portland bridal stylist - Hilary

    Hilary

    Bridal Stylist

    Hilary loves the magical journey of helping a bride find the dress of their dreams. As a Bridal Stylist, her best advice for brides-to-be is to embrace the process and have fun!

    Outside of work, Hilary stays active by playing pickleball, skiing and golfing. Originally from Seattle, she enjoys exploring all Portland has to offer with her soulmate and their daughter.

  • Portland bridal stylist - Emilee

    Emilee

    Bridal Stylist

    Emilee is passionate about creating unforgettable moments for brides-to-be. When it comes to finding their dream dress, she always tells brides to follow their heart and try not to overcomplicate the process.

    A self-proclaimed Swiftie and concert lover, Emilee enjoys spending time with her husband and their two dogs and checking out all of the amazing restaurants around Portland.

READY, set, get social!

Follow us on social to get a sneak peek into True Society life.

TRUESOCIETY_THEWHITEDRESS

Our Designers

You deserve the best, so we only carry the best.

True Society in Portland exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 10-26 and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store. 

Essense of Australia

Stella York

Everybody/Everybride

Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street

Accessories

True Society by The White Dress - Portland

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: 11:00 a.m. - 07:00 p.m.
  • Thursday: 11:00 a.m. - 07:00 p.m.
  • Friday: 11:00 a.m. - 07:00 p.m.
  • Saturday: 09:00 a.m. - 06:00 p.m.
  • Sunday: 11:00 a.m. - 06:00 p.m.

Find us on social!

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Frequently Asked Questions

When should I buy my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

Do you offer alterations in store?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

What size wedding dresses do you have in store? Do you carry plus size wedding gowns?

Yes, we carry dozens of plus size wedding dresses, ranging up to a size 26 for you to try on in store. Many of our gowns are available to order up to a size 34.

Do you carry bridesmaid dresses?

We currently do not carry bridesmaid dresses at our Portland store.

Where can I find parking for the bridal shop?

True Society by The White Dress in downtown Portland is easily accessible to brides across the metro area. Located in the Pythian Building in the heart of downtown Portland near Director Park, there is ample street parking surrounding our store, a Smart Park parking garage directly across the street, and we are within three blocks of the MAX line station.

Do you carry bridal accessories at your Portland bridal store?

Yes! From veils to bridal jackets, jewelry, belts and hair accessories--we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.

You can book an accessory appointment online to see our entire selection.