• A newlywed couple shares a kiss while holding champagne glasses during a nighttime celebration with warm candlelight and sparkling lights in the background. A tiered white wedding cake adorned with flowers sits in the foreground, with the text
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Our Fitzroy Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. It’s all in Fitzroy, Australia at our True Society bridal boutique.

Located in the Melbourne area, our True Society store in Fitzroy is part of growing retail collective of bridal shops across the globe. It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience.

93-97 Webb Street, Fitzroy, VIC 3065

The Hottest Bridal Trends in Fitzroy

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Book and complete a bridal appointment for a chance to win a free wedding dress and other savings!

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Discover Your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

  • True Society Fitzroy store manager Bianca headshot

    Bianca

    Store Manager

    Bianca loves working with the passionate True Crew! The Store Manager advises brides to be organized and decisive when they find “the one.” Outside of work, Bianca enjoys cooking and spending time with her fiancé and their two dogs, Luna and Ollie. The former cheerleader adores Melbourne’s cultural diversity and can often be found at Vanilla in Oakleigh, enjoying delicious coffee and Greek cakes.

  • True Society Fitzroy bridal stylist Madison headshot

    Madison

    Customer Experience Manager

    Madi is all about creating the most magical bridal experience! Outside of work, she enjoys going on road trips, drawing and spending time with friends and her puppy, Dexter. The Customer Experience Manager also has a degree in criminology. Living and working in Melbourne, Madi loves the city’s vibrant food scene and nightlife. Her favorite spots include Dragon Hot Pot for dinner and Kbox Karaoke for a fun night out.

  • True Society Fitzroy customer experience manager Nomii headshot

    Nomii

    Customer Experience Manager

    Nomii is dedicated to helping brides find their dream dress that makes their day truly memorable. With a background in fashion design, she offers expert guidance as Customer Experience Manager. Nomii appreciates Melbourne’s culture and energy, exploring the city’s fashion scene, attending live music events and visiting art galleries. She shares her life with her cat, Denim and her chihuahua, Jeans.

  • True Society senior bridal stylist Ruby headshot

    Ruby

    Senior Bridal Stylist

    Ruby thrives on creating a meaningful connection with each bride. Outside of work, the Senior Bridal Stylist is an artist and arts educator with a master’s in art curatorship. She’s also an avid vinyl collector and a future cat mom to a ginger kitten named Spaghetti. Ruby volunteers at galleries and loves Melbourne’s vibrant art scene and diverse cuisine, with favorite food spots like Rice Paper Scissors and the Veggie Bar.

  • True Society Fitzroy bridal stylist Alexandra headshot

    Alexandra

    Bridal Stylist

    Alexandra always tells brides to have fun! A creative soul, the Bridal Stylist loves designing and drawing and is an avid thrift shopper. Alexandra lives with one of her best friends, joined by a cat named Wilbur and a dog named Sadie. With a passion for Fitzroy’s food and fashion, Alexandra’s favorite spots include Hector’s Deli for the best doughnuts and Goodbyes for preloved clothes.

  • True Society Fitzroy Bridal Stylist - Breanna

    Josipa

    Bridal Stylist

    Josipa thrives helping brides create unforgettable moments when wedding dress shopping. Outside of work, the Bridal Stylist shares her life with three beloved pets – a Cavoodle dog named Rex, a Blue Quaker Parrot called Topaz and a cat named Luckie. When Josipa’s not sewing, designing or drawing, she enjoys hiking and eating at her favorite local spot, Brunetti. A regular at Melbourne Fashion Week, Josipa also adores Melbourne’s rich arts and culture scene.

  • True Society Fitzroy bridal stylist Tamar headshot

    Tāmar

    Bridal Stylist

    As a Bridal Stylist, Tāmar thrives on the magic of helping brides find “the one” and seeing their faces light up! She advises them to stay true to themselves and enjoy the journey! She’s currently pursuing a master’s in art curatorship. Tāmar comes from a lively American-Australian family. In her free time, she loves sketching, visiting art galleries, playing Animal Crossing and learning Korean!

  • True Society Fitzroy bridal store concierge Grace headshot

    Grace

    Bridal Store Concierge

    Grace loves to witness the bride’s overwhelming sense of joy as they try on gowns for the first time. The Bridal Store Concierge is a music lover with an extensive collection of instruments and is currently finishing her fashion degree. She lives with her brother and cavoodle, Angus, in Melbourne. With a passion for travel, she often visits her partner on the surf coast.

Experience the Society
Experience the Society

  • The Ultimate Wedding Dress Shopping Guide

    Find the dress of your dreams with a little help from our bridal experts!

    READ MORE

  • All About Wedding Dress Colours

    Our True Society stores offer gowns in a variety of colours to flatter all types of skin tones.

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  • Top Casual Beach Wedding Dresses

    Planning an easy, breezy beach wedding? Find a dress that will bring your vision to life.

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ready, set, get social!

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Wedding Dress Designers

Shop All Dresses

Our Designers

You deserve the best, so we only carry the best.

True Society is a Melbourne-area bridal shop that carries the award-winning bridal labels Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street, as well as bridal accessories. With gowns available to order in sizes 7-36 (equivalent to U.S. sizes 2-34) and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store. 

Essense of Australia

Stella York

Everybody/Everybride

Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street

Accessories

True Society – Fitzroy

93-97 Webb Street Fitzroy, VIC 3065
(03) 8583 7395
  • Monday: Closed
  • Tuesday: 11:00 a.m. – 05:30 p.m.
  • Wednesday: 11:00 a.m. – 05:30 p.m.
  • Thursday: 11:00 a.m. – 07:00 p.m.
  • Friday: 10:00 a.m. – 05:30 p.m.
  • Saturday: 09:00 a.m. – 05:00 p.m.
  • Sunday: Closed

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Frequently Asked Questions

When should I start shopping for my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

How much should I plan to spend on my wedding gown?

There are many factors to consider when deciding how much to spend on your wedding gown, including budget, venue, potential dress alterations and more. Check out this blog post for additional details!

What wedding dress silhouette is best for my body type?

From ballgowns and A-line dresses to fit-and-flare styles and so much more, there are many designs to consider when choosing a bridal gown for your body type. Take a look at this blog post for additional details!

What size wedding gowns do you carry in the Fitzroy bridal shop?

We carry wedding dresses for a variety of styles and sizes, including up to size 30 for you to try on in store. Many of our gowns are available to order up to size 36 at our Fitzroy bridal boutique.

Do you offer in-house wedding gown alterations in Fitzroy?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

Do you carry bridesmaid dresses?

No, we do not carry bridesmaid dresses at our Fitzroy location.

Do you carry bridal accessories?

We currently carry bridal accessories at our Fitzroy bridal store.

How is your store different from others?

Our True Society store in Fitzroy offers the ultimate wedding dress shopping for all brides-to-be. From the stunning selection of designer wedding dresses and passionate team of expert bridal stylists to the beautiful store atmosphere, brides are treated like royalty the moment they walk into our store.

How customizable are your dresses?

Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.

Where can I find parking for the Fitzroy bridal salon?

Street parking is available, with many spots available on Gore Street. You can also park in the nearby parking station on Smith Street.