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Our Fitzroy Bridal Shop

World-class service. Expert bridal stylists. Designer wedding gowns. It’s all coming to Fitzroy with a new True Society bridal boutique.

Located in the Melbourne area, our True Society store in Fitzroy is part of growing retail collective of bridal shops across the globe. It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience.

93-97 Webb Street, Fitzroy, VIC 3065

ready, set, get social!

Follow us on social to get a sneak peek into True Society life.


Want to Join the Team?

View our current openings and come be a part of the Fitzroy True Crew!

off the rack wedding dresses

Off-the-Rack Wedding Dresses

TRY IT, LOVE IT. Take It Home!

Getting married next month, next week or even tomorrow? We’ve got you!

Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.

Discover Your Dream Wedding Dress

From simple and sleek to dramatic and glamorous, there’s a gown for every bridal style.

Experience the Society
Experience the Society

Our Designers

You deserve the best, so we only carry the best.

True Society is a Melbourne-area bridal shop that carries the award-winning bridal labels Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street, as well as bridal accessories. With gowns available to order in sizes 7-36 (equivalent to U.S. sizes 2-34) and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store. 

Essense of Australia

Stella York


Martina Liana

Martina Liana Luxe

All Who Wander

Oxford Street


True Society – Fitzroy

  • Monday: Closed
  • Tuesday: 11:00 a.m. – 05:30 p.m.
  • Wednesday: 11:00 a.m. – 05:30 p.m.
  • Thursday: 11:00 a.m. – 07:00 p.m.
  • Friday: 10:00 a.m. – 05:30 p.m.
  • Saturday: 09:00 a.m. – 05:00 p.m.
  • Sunday: Closed

Find us on social!

Frequently Asked Questions

When should I start shopping for my wedding dress?

We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!

How much should I plan to spend on my wedding gown?

There are many factors to consider when deciding how much to spend on your wedding gown, including budget, venue, potential dress alterations and more. Check out this blog post for additional details!

What wedding dress silhouette is best for my body type?

From ballgowns and A-line dresses to fit-and-flare styles and so much more, there are many designs to consider when choosing a bridal gown for your body type. Take a look at this blog post for additional details!

What size wedding gowns do you carry in the Fitzroy bridal shop?

We carry wedding dresses for a variety of styles and sizes, including up to size 30 for you to try on in store. Many of our gowns are available to order up to size 36 at our Fitzroy bridal boutique.

Do you offer in-house wedding gown alterations in Fitzroy?

No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.

Do you carry bridesmaid dresses?

No, we do not carry bridesmaid dresses at our Fitzroy location.

Do you carry bridal accessories?

We currently carry bridal accessories at our Fitzroy bridal store.

How is your store different from others?

Our True Society store in Fitzroy offers the ultimate wedding dress shopping for all brides-to-be. From the stunning selection of designer wedding dresses and passionate team of expert bridal stylists to the beautiful store atmosphere, brides are treated like royalty the moment they walk into our store.

How customizable are your dresses?

Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.

Where can I find parking for the Fitzroy bridal salon?

Street parking is available, with many spots available on Gore Street. You can also park in the nearby parking station on Smith Street.