Located on 28th Street in Kentwood, just a quick 10 minute drive from Grand Rapids, True Society and store owner Sue Rosenberger, give the Grand Rapids area MAJOR bride vibes.
Let our expertly trained Grand Rapids bridal stylists take your dream and make it a wedding dress reality. Custom designed, spacious fitting rooms. Stunning wedding dresses that speak to the soul. World-class service and attention to detail at every turn.
Get ready to make memories and find your true aisle style. The Grand Rapids True Crew is ready to help Michigan brides find THE dress that brings (happy) tears to their eyes.
Join us for our Sample Sale, April 7-13, 2025! Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
From striking A-line silhouettes and sleek column silhouettes to dramatic ballgowns and SO much more, discover all of the latest bridal styles in our gallery.
Sue isn’t just a True Society store owner. She’s a bridal legend in Michigan and beyond. She knows ALL THE BRIDAL THINGS and is simply #Obsessed with making brides’ dreams come true.
Sue’s motto? Make it bridal – but different. An EXPERIENCE. She’s assembled the most passionate, creative and knowledgeable True Crew to give Grand Rapids brides the most memorable way to find their aisle style.
Lexi
BRIDAL STYLIST
Lexi loves making bridal magic happen, helping each bride find their dream dress! Her advice? Start dress shopping early and stay open to finding “the one” quickly.
A Dallas, Texas native, she’s now in Grand Rapids pursuing a fashion studies degree at Kendall College of Art and Design. When she’s not sewing or designing, you’ll find her painting, hanging out with her cat Cheese or enjoying Grand Rapid’s downtown’s art scene.
Miranda
BRIDAL STYLIST
An avid golf fan who loves to play with her husband and two kids, Miranda also has a huge passion for all things bridal.
The highlight of Miranda’s day is watching a bride’s face light up when they find THE dress for their big day. She encourages her brides to focus on wearing what makes them feel their best!
Olivia
BRIDAL STYLIST
Olivia is passionate about helping brides discover their dream gowns, making each experience unforgettable. She draws inspiration from her supportive family and cherishes time spent with her beloved shih tzu, Murphy.
In her free time, Olivia enjoys cooking, knitting, long walks and skiing in the winter. Her advice for brides? Trust your instincts – nothing compares to the joy of finding the dress that makes you truly shine.
Renae
BRIDAL STYLIST
As a musician, photographer and dance-costume-creator, Renae’s artistic abilities help her flourish as a True Society bridal stylist!
Her dream job? Making a bride’s dream come true by bringing their wedding dress vision to life. She encourages brides to embrace the magic of trying on dresses – you’ll know the dress that’s right for you.
SAVANNAH
BRIDAL STYLIST
As an avid artist, Savannah brings a creative flair to her job at True Society. Her biggest piece of advice for brides-to-be? Don’t focus on the size of the dress. What’s most important is that the bride feels beautiful and comfortable.
Savannah enjoys spending time with her family, especially her identical twin sister, older sister, brother and her mom, who is her biggest supporter.
Leah
BRIDAL CONCIERGE
Leah’s favorite part of her job is working alongside the supportive True Crews. She believes in trusting your instincts when it comes to finding your dress.
Leah loves dancing, especially adult ballet at the Grand Rapids Ballet, as well as baking and thrifting. Passionate about social justice, she volunteers with the ACLU of Western Michigan. When she’s not helping brides, she can be found enjoying pizza at Harmony Brewing Company!
Jill
Store Manager
Jill’s days are spent helping brides find the wedding dress of their dreams. She prides herself on curating an incredible selection of bridal gowns which usually results in brides finding THE dress in the first three gowns.
Outside of work, Jill enjoys spending time with her children. An avid animal lover, Jill also loves to spoil her dog, Luna.
Ashley
Customer Experience Manager
A self-proclaimed “girly girl” with a passion for singing, baking and listening to true crime podcasts, Ashley loves helping brides find a dress that allows their unique personality to shine through! Her advice for brides is to bring photos of the dresses they like to their appointment.
Ashley recharges by spending time with her husband, Reid, and their adorable rescue pup.
Rebekah
Customer Experience Manager
Rebekah adores hearing her brides’ love stories – it’s like living in a real-life When Harry Met Sally!
At home, she enjoys life with her fiancé and their cat, Quill. An avid hiker and thrift store explorer, she also has a soft spot for bird watching, antique photos and games of all kinds. Her advice for brides? Stick to your budget and choose the dress that makes you feel most confident!
Paula
Operations Manager
Paula enjoys helping brides find their dream dresses and feels honored to be part of their special day.
Married for many years with two children and two entertaining cats, she enjoys spending her free time hiking, watching sunsets and indulging in romantic comedies. Known as “Mama Paula” at work for her Saturday treats, she’s a Michigan State graduate who supports her local community through volunteering.
Anisha
Bridal Stylist
Anisha thrives on witnessing the magic when a bride finds the dress. She advises brides to savor the moments with their partner on their special day!
As the oldest of four siblings, she takes pride in being a supportive sister and loves spending her free time reading mystery books and diving into true crime podcasts. Anisha is also a fan of local gems like Lyon Street and Wealthy Street Bakeries.
Ashley
BRIDAL STYLIST
Ashley loves to talk about love – and in her role as a bridal stylist, she’s more than happy to hear the romantic stories of how her brides met their partners!
Outside of work, Ashley keeps busy by pursuing a degree in Diagnostic Medical Sonography, collecting Pokémon cards with her husband and playing with her two precious pups, Rosie and Athena.
Elise E.
BRIDAL STYLIST
Elise loves helping brides find their dress gowns and capturing the magic that makes them say “I do!”
Outside of work, you’ll find her performing opera at a local Italian restaurant, whipping up delicious treats or spending time with her family and her bird, Miss Dior. Elise also enjoys sailing on Lake Michigan during summer and exploring the vibrant arts scene in Grand Rapids.
Elise N.
BRIDAL STYLIST
Whether she’s assisting brides at True Society or supporting students as a full-time school social worker, Elise is passionate about helping others. Her advice to brides is to try on a variety of dresses and keep an open mind!
When she’s not at work, Elise relaxes with her husband, Brian, and their adorable fur-babies – a Corgi, Winston, and two cats, Alfie and Sylvester.
Kayla
BRIDAL STYLIST
There’s no greater joy for Kayla than playing a part in the day a bride discovers their dream dress. Her advice for brides? Treasure the excitement of wedding dress shopping and prioritize your happiness throughout the process!
In addition to dining at her favorite local restaurants, House of Wine and Luna, Kayla spends her free time reading, traveling and caring for her Mini Goldendoodle, Theo.
Lexi
BRIDAL STYLIST
Lexi loves making bridal magic happen, helping each bride find their dream dress! Her advice? Start dress shopping early and stay open to finding “the one” quickly.
A Dallas, Texas native, she’s now in Grand Rapids pursuing a fashion studies degree at Kendall College of Art and Design. When she’s not sewing or designing, you’ll find her painting, hanging out with her cat Cheese or enjoying Grand Rapid’s downtown’s art scene.
Miranda
BRIDAL STYLIST
An avid golf fan who loves to play with her husband and two kids, Miranda also has a huge passion for all things bridal.
The highlight of Miranda’s day is watching a bride’s face light up when they find THE dress for their big day. She encourages her brides to focus on wearing what makes them feel their best!
Olivia
BRIDAL STYLIST
Olivia is passionate about helping brides discover their dream gowns, making each experience unforgettable. She draws inspiration from her supportive family and cherishes time spent with her beloved shih tzu, Murphy.
In her free time, Olivia enjoys cooking, knitting, long walks and skiing in the winter. Her advice for brides? Trust your instincts – nothing compares to the joy of finding the dress that makes you truly shine.
Renae
BRIDAL STYLIST
As a musician, photographer and dance-costume-creator, Renae’s artistic abilities help her flourish as a True Society bridal stylist!
Her dream job? Making a bride’s dream come true by bringing their wedding dress vision to life. She encourages brides to embrace the magic of trying on dresses – you’ll know the dress that’s right for you.
SAVANNAH
BRIDAL STYLIST
As an avid artist, Savannah brings a creative flair to her job at True Society. Her biggest piece of advice for brides-to-be? Don’t focus on the size of the dress. What’s most important is that the bride feels beautiful and comfortable.
Savannah enjoys spending time with her family, especially her identical twin sister, older sister, brother and her mom, who is her biggest supporter.
Leah
BRIDAL CONCIERGE
Leah’s favorite part of her job is working alongside the supportive True Crews. She believes in trusting your instincts when it comes to finding your dress.
Leah loves dancing, especially adult ballet at the Grand Rapids Ballet, as well as baking and thrifting. Passionate about social justice, she volunteers with the ACLU of Western Michigan. When she’s not helping brides, she can be found enjoying pizza at Harmony Brewing Company!
Jill
Store Manager
Jill’s days are spent helping brides find the wedding dress of their dreams. She prides herself on curating an incredible selection of bridal gowns which usually results in brides finding THE dress in the first three gowns.
Outside of work, Jill enjoys spending time with her children. An avid animal lover, Jill also loves to spoil her dog, Luna.
Ashley
Customer Experience Manager
A self-proclaimed “girly girl” with a passion for singing, baking and listening to true crime podcasts, Ashley loves helping brides find a dress that allows their unique personality to shine through! Her advice for brides is to bring photos of the dresses they like to their appointment.
Ashley recharges by spending time with her husband, Reid, and their adorable rescue pup.
Rebekah
Customer Experience Manager
Rebekah adores hearing her brides’ love stories – it’s like living in a real-life When Harry Met Sally!
At home, she enjoys life with her fiancé and their cat, Quill. An avid hiker and thrift store explorer, she also has a soft spot for bird watching, antique photos and games of all kinds. Her advice for brides? Stick to your budget and choose the dress that makes you feel most confident!
Paula
Operations Manager
Paula enjoys helping brides find their dream dresses and feels honored to be part of their special day.
Married for many years with two children and two entertaining cats, she enjoys spending her free time hiking, watching sunsets and indulging in romantic comedies. Known as “Mama Paula” at work for her Saturday treats, she’s a Michigan State graduate who supports her local community through volunteering.
Anisha
Bridal Stylist
Anisha thrives on witnessing the magic when a bride finds the dress. She advises brides to savor the moments with their partner on their special day!
As the oldest of four siblings, she takes pride in being a supportive sister and loves spending her free time reading mystery books and diving into true crime podcasts. Anisha is also a fan of local gems like Lyon Street and Wealthy Street Bakeries.
Ashley
BRIDAL STYLIST
Ashley loves to talk about love – and in her role as a bridal stylist, she’s more than happy to hear the romantic stories of how her brides met their partners!
Outside of work, Ashley keeps busy by pursuing a degree in Diagnostic Medical Sonography, collecting Pokémon cards with her husband and playing with her two precious pups, Rosie and Athena.
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True Society is the only trusted bridal shop in the Grand Rapids area to carry the international wedding dress designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, Oxford Street, All Who Wander and bridesmaid label Sorella Vita. With bridal gowns available to order up to size 34, and a variety of sample sizes to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
No, we do not offer alterations in-store and are happy to provide you with a list of recommended seamstresses.
It takes approximately four to six months for a wedding dress to arrive, depending on the designer. Please take this into consideration when scheduling your appointment. Once your gown arrives, you should also allow six to eight weeks for alterations before the wedding.
For bridesmaid dresses, plan to allow three to four months for shipping and one to two months for alterations.
If you are working within a shorter time frame, please call our bridal shop at (616) 574-2802 and we can discuss other options with you.
We want to make sure the bride gets all the attention on this special day! For this reason, we encourage you to keep guests to adults only.
We have several accessories available to help customize your wedding dress. If you’re looking for even more customization, our Martina Liana and Martina Liana Luxe wedding dresses offer the ability to customize to your liking.
We carry more than 40 plus-size wedding dresses, ranging up to a size 28 for you to try on in-store. Many of our gowns are available to order up to a size 34.
True Society takes the bridal experience to the next level. Our expertly trained stylists take your dream and make it a dress reality. Our custom designed, spacious fitting rooms give you the confidence and comfort to be yourself and the queen that you are. We provide world class service and attention to detail at every turn. We have only the most swoonworthy dresses that seriously speak to the soul. True Society exclusively carries international, award-winning designs from Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander, Oxford Street, and bridesmaid label, Sorella Vita. Chic, classic, boho, ballgown…the list goes on. So many styles for all of the fabulous shapes and sizes of a True Bride or bridesmaid.
Parking is available in the lot on the North side of the building.
Yes, we are a proud retailer of Sorella Vita and carry a wide range of sizes (up to size 28) and colors from which to choose.
Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.
