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Vintage Wedding Dresses Through the Decades

Vintage wedding dresses are a fabulous way to celebrate your personal style while paying homage to your favorite decade. There are a plethora of vintage-inspired bridal gown options — whether you’re drawn to the romance of the Renaissance-era, the glamour of the Roaring Twenties or the free-spirited style of the…

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Coming Soon to Arizona: True Society 

Calling all Phoenix-area brides! We’re bringing the ultimate wedding dress shopping experience to Arizona with a NEW True Society bridal shop.   The Phoenix-area True Society joins a growing collective of global retail bridal stores. The new bridal store will be the destination for transforming dress dreams into the most amazing…

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Top Plus Size Beach Wedding Dress Picks of 2023

At the top of every bride’s priority list when shopping for a wedding dress is finding a flattering style, and when it comes to seaside ceremonies, there are certain attributes that you’ll want to pay attention to. We have compiled the most stunning plus size beach wedding dresses to help…

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Everything You Need to Know About Princess Wedding Dresses

Princess wedding dresses are a must for dazzling brides who want to look like royalty on their big day. At True Society, we offer a stunning selection of fabulous bridal gowns for your fairy tale wedding. Read on to learn more about our favorite styles fit for a queen!  What…

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Casual Wedding Dresses and Why You Should Wear One

If you are looking for a casual wedding dress for your wedding, you came to the right place! Here at True Society, we have a beautiful selection of casual and minimalistic bridal gowns for every type of wedding vibe. From elopements and courthouse weddings to charming backyard affairs and intimate…

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10 Gorgeous Long Sleeve Wedding Dresses Brides Will Love

If you’ve been Googling or pinning the latest wedding gown trends, you may have noticed that long sleeve styles are in, and they are—in a big way! Long sleeve wedding dresses are often seen as classic and regal and they offer SO much variety in each long sleeve look.   Whether…

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A-Line Wedding Dresses for Today’s Bride

When looking for your dream wedding dress, the options available may be overwhelming, especially if you don’t know much about bridal gown silhouettes, necklines and fabrics. Stepping into the world of weddings is uncharted territory for most, and as your wedding dress experts at True Society, we are here to…

Bride wearing a v-neck, lace, mermaid style wedding dress from True Socety.

What is a Mermaid Wedding Dress?

There are dozens of silhouettes to choose from when picking a wedding dress. From ballgowns and sheath-styles to mermaid gowns and trumpet dresses, our store offers a huge selection of each type of silhouette. With so many choices brides often ask us, what is a mermaid wedding dress? Well today,…

True Society Stylist Tips: Wedding Veils

Tips from a Stylist: All About Veils

Hey True Brides, you’ve asked, and our stylists have delivered! Today on the blog, we’re talking everything brides need to know about the most popular bridal accessory: Veils. We’ve gotten a ton of DMs asking about veil pairings for specific dresses as well as what type of veils are available…

True Society Zug Influencers

#TrueBride for a Day

Earlier this year, we hosted a few of our favorite Swiss influencers  Janine Heini, Billie-Jean Harper, Hanna Isabelle, Saskia Ciliberto, Vivienne Oesch and Marina Summer at our new True Society store in Zug for an unforgettable #TrueBride experience. After a private tour showcasing the store’s thoughtful details and breathtaking gowns,…

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