Our Hamburg Bridal Shop
World-class service. Expert bridal stylists. Designer wedding gowns. Located in HafenCity at Überseeboulevard, True Society in Hamburg is part of a growing retail collective of bridal shops across the globe.
It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience. Step into our stunning store and instantly be transported to a dreamy dress haven – where designer gowns line every rack and a team of expertly trained (and seriously passionate) bridal stylists, known as the True Crew, are ready to help bring your bridal vision to life.
Join us for our Sample Sale, June 9-15, 2025! Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
Join us for our Sample Sale, June 9-15, 2025! Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
Thousands of reviews. Thousands of dreams come true (and counting!)
Meet the Hamburg True Crew
We believe our brides deserve the best – which is why we’re experts in finding not just any dress, but THE dress. Our Hamburg True Crew, (a.k.a. our bridal stylists), are the BEST in the bridal business in the Hamburg area, transforming wedding day visions into the most amazing reality.
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Sample Sale
For a limited time, shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
BOOK APPOINTMENT -
What to Expect at Your First Wedding Dress Appointment
Attending your first wedding dress appointment is a joyful experience like no other. Learn what to expect so you can focus on finding your dream dress while having fun.
Read More -
Plus Size Guide to Finding Your Dream Dress
Check out True Society’s ultimate guide to shopping for plus size wedding dresses and find the best style for you.
Read More
True Society – Hamburg
- Monday: Closed
- Tuesday: 10:00 – 18:00
- Wednesday: 10:00 – 18:00
- Thursday: 11:00 – 19:00
- Friday: 11:00 – 19:00
- Saturday: 09:00 – 18:00
- Sunday: Closed
Frequently Asked Questions
When should I buy my wedding dress?
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
How Much Do Wedding Dresses Cost in Hamburg?
Wedding dress costs vary based on factors such as design, fabric quality, whether a dress is off-the-rack or ready-to-order. True Society offers a variety of wedding dress options, ranging from budget-friendly styles to high-end, luxurious gowns. The price you pay will depend on your personal preference and the specific features you’re looking for in your dream dress. Learn more about how much to budget for your wedding gown here.
Do you offer in-house wedding gown alterations in Hamburg?
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
What size wedding dresses do you carry in the Hamburg Store?
We carry wedding gowns in sizes 30-62 (equivalent to U.S. sizes 2 – 34).
Do you carry plus size wedding gowns for Hamburg-area brides?
Yes, we carry more than 20 plus size wedding dresses, ranging up to a size 58 (US size 30) for you to try on in store. Many of our gowns are available to order up to a size 56 (US size 28) at our Hamburg-area bridal boutique.
Do you carry bridesmaid dresses at your Hamburg bridal shop?
We currently carry bridesmaid dresses from Sorella Vita at our Hamburg bridal store.
Where can I find parking for the Hamburg bridal shop?
There are several parking garages within walking distance of the store. The nearest parking garages are CONTIPARK Tiefgarage Überseequartier at Überseeallee 3 and CONTIPARK Tiefgarage Am Sandtorkai at Singapurstraße 2.