Our Portland Bridal Shop
Amanda and Matt Schmalz are known in the Portland area for making brides feel ALL THE LOVE as they shop for the wedding dress of their dreams. Their bridal shop features world-class service, an unparalleled selection of designer wedding gowns, spacious fitting rooms and stunning interiors for a truly one-of-a-kind bridal experience.
Luxury at every turn. Large windows, gleaming chandeliers and majestic architectural details surround you as you’re ushered into your private, spacious dressing room.
An unmatched selection of designer wedding dresses – from classic to boho, soft lace to shimmer. All in a variety of styles, sizes and price points. Your bridal stylist listens carefully until you ultimately say “I Do” to the dress of your dreams.
The Hottest Trends in Portland
Win a FREE Dress!
Book and complete a bridal appointment for a chance to win a free wedding dress and other savings!
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Your Guide to Overskirts
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Passion & Heart
After years of helping brides in the Pacific Northwest find the wedding dress of their dreams, Amanda and Matt joined forces with True Society to take their signature service experience and love of all things bridal to luxurious new levels.
Their motto? Why wait for your big day to have a big day? Amanda and Matt pride themselves on turning dress shopping into a memorable experience of its own. As owners of The White Dress in downtown Portland, they’re known for making brides feel all the love while finding THE dress.
READY, set, get social!
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Our Designers
You deserve the best, so we only carry the best.
True Society in Portland exclusively carries international bridal designs of Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street. With bridal gowns available to order in sizes 10-26 and a variety of sample sizes available to try on in store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
True Society by The White Dress – Portland
- Monday: Closed
- Tuesday: Closed
- Wednesday: 11:00 a.m. – 06:00 p.m.
- Thursday: 11:00 a.m. – 06:00 p.m.
- Friday: 11:00 a.m. – 06:00 p.m.
- Saturday: 09:00 a.m. – 06:00 p.m.
- Sunday: 11:00 a.m. – 06:00 p.m.
Frequently Asked Questions
When should I buy my wedding dress?
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
Do you offer alterations in store?
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
What size wedding dresses do you have in store? Do you carry plus size wedding gowns?
Yes, we carry dozens of plus size wedding dresses, ranging up to a size 26 for you to try on in store. Many of our gowns are available to order up to a size 34.
Do you carry bridesmaid dresses?
We currently do not carry bridesmaid dresses at our Portland store.
Where can I find parking for the bridal shop?
True Society by The White Dress in downtown Portland is easily accessible to brides across the metro area. Located in the Pythian Building in the heart of downtown Portland near Director Park, there is ample street parking surrounding our store, a Smart Park parking garage directly across the street, and we are within three blocks of the MAX line station.
Do you carry bridal accessories at your Portland bridal store?
Yes! From veils to bridal jackets, jewelry, belts and hair accessories–we offer a wide variety of bridal accessories to pair with any wedding dress you choose. We have everything you need to create a personalized wedding day look to complement your personal style, and our stylists are happy to help you choose the right accessories for your wedding dress at your appointment.
You can book an accessory appointment online to see our entire selection.