Our Fitzroy Bridal Shop
World-class service. Expert bridal stylists. Designer wedding gowns. It’s all in Fitzroy, Australia at our True Society bridal boutique.
Located in the Melbourne area, our True Society store in Fitzroy is part of growing retail collective of bridal shops across the globe. It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience.
93-97 Webb Street, Fitzroy, VIC 3065
ready, set, get social!
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The Hottest Bridal Trends in Fitzroy
Off-the-Rack Wedding Dresses
TRY IT, LOVE IT. Take It Home!
Getting married next month, next week or even tomorrow? We’ve got you!
Shop our off-the-rack selection of designer wedding dresses – available to take home the same day.
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The Ultimate Wedding Dress Shopping Guide
Find the dress of your dreams with a little help from our bridal experts!
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All About Wedding Dress Colours
Our True Society stores offer gowns in a variety of colours to flatter all types of skin tones.
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Top Casual Beach Wedding Dresses
Planning an easy, breezy beach wedding? Find a dress that will bring your vision to life.
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Our Designers
You deserve the best, so we only carry the best.
True Society is a Melbourne-area bridal shop that carries the award-winning bridal labels Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street, as well as bridal accessories. With gowns available to order in sizes 7-36 (equivalent to U.S. sizes 2-34) and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
True Society – Fitzroy
- Monday: Closed
- Tuesday: 11:00 a.m. – 05:30 p.m.
- Wednesday: 11:00 a.m. – 05:30 p.m.
- Thursday: 11:00 a.m. – 07:00 p.m.
- Friday: 10:00 a.m. – 05:30 p.m.
- Saturday: 09:00 a.m. – 05:00 p.m.
- Sunday: Closed
Frequently Asked Questions
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
There are many factors to consider when deciding how much to spend on your wedding gown, including budget, venue, potential dress alterations and more. Check out this blog post for additional details!
From ballgowns and A-line dresses to fit-and-flare styles and so much more, there are many designs to consider when choosing a bridal gown for your body type. Take a look at this blog post for additional details!
We carry wedding dresses for a variety of styles and sizes, including up to size 30 for you to try on in store. Many of our gowns are available to order up to size 36 at our Fitzroy bridal boutique.
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
No, we do not carry bridesmaid dresses at our Fitzroy location.
We currently carry bridal accessories at our Fitzroy bridal store.
Our True Society store in Fitzroy offers the ultimate wedding dress shopping for all brides-to-be. From the stunning selection of designer wedding dresses and passionate team of expert bridal stylists to the beautiful store atmosphere, brides are treated like royalty the moment they walk into our store.
Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.
Street parking is available, with many spots available on Gore Street. You can also park in the nearby parking station on Smith Street.