Fitzroy, Melbourne Australia True Society coming Winter 2024

Join the True Crew

Our brides deserve the best – and we are looking for the best. An exciting journey awaits career-minded retail professionals who are passionate about fashion and bridal. True to our name, we are here to help brides with big ideas and unlimited inspiration find THE dress for their biggest day. 

true crew member helping a bring look at a wedding dress on hanger

Bride Vibes Await

Located in the Melbourne area, Fitzroy is known for its rich, diverse culture and vibrant, bustling energy. The new store exudes an elevated, urban chic vibe and provides a stunning stage for showcasing our breathtaking designer wedding dresses. 

93-97 Webb Street, Fitzroy VIC 3065 

About True Society

True Society provides the ultimate wedding dress shopping experience for brides-to-be across the United States, Europe and Australia. Our bridal stores are elegant, fresh and unique to each community while drawing from the global inspiration and expertise of the True Society collective. We are thrilled to bring our one-of-a-kind bridal experience to our second location in Australia. 

True Society stores exclusively offer internationally coveted designers Essense of Australia, Stella York, All Who Wander, Martina Liana, Martina Liana Luxe and Oxford Street. 

simple silk column wedding dress with off the shoulder straps - 1735 by Martina Liana
simple column wedding dress with cowl neck and pearl accents - 7831 by Stella York
sexy column wedding dress with cut outs and pearl accents - 1691 by Martina Liana