Coming Soon to Fitzroy, Australia: True Society

Calling all future True Crew!  We’re bringing the ultimate wedding dress shopping experience to the Melbourne, Australia area with a NEW True Society bridal shop. 

The True Society store joins a growing collective of global retail bridal stores. The new bridal store will be the destination for transforming dress dreams into the most amazing reality.  We’re planning a winter opening.  

What does it mean to be part of the True Crew?  

  • A WARM WELCOME. The True Crew is the heart and soul of the True Society experience. They are passion-led and go above and beyond to support one another and to ensure every bride feels ALL THE LOVE the moment they walk through the doors.   
  • ALL THE DRESSES. You’ll be surrounded by rack after rack of aisle-worthy styles from international, award-winning wedding dress designers Essense of Australia, Stella York, Martina Liana, All Who Wander and Oxford Street. From ultra-glamorous to simply sophisticated and effortlessly ethereal, True Society offers something for a variety of brides, no matter their shape, size or budget! 
  • EXPERT TRAINING. Our robust onboarding and on-going training provide stylists with everything they need to know about the gowns AND how to serve brides. We invest in the success of each member of the True Crew.  

THE ULTIMATE EXPERIENCE. The exquisite details, from custom-designed fitting rooms to the plush sitting areas for the bride’s own crew to share in all the oohs, ahhs, happy tears and OMG moments, are designed with every bride in mind.   

Stay tuned for even more details in the coming weeks. If you’re interested in joining our passionate True Crew —we’re hiring! We are looking for bridal stylists who are interested in all things bridal, fashion and retail. If this sounds like you, we’d LOVE for you to apply to be part of our new team.


  • Categories