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Thanks & Giving 2023

The Thanks & Giving event at our stores across the globe!  Our True Society stores around the globe kicked off the season of giving by giving back! From November 20-26, 2023, our stores collected non-perishable food items for the Thanks & Giving food drive—an event made possible with the help…

Magic of The Season 2023

Magic of the Season

Celebrate the Magic at True Society At True Society, we make bridal dreams come true every day! From helping brides-to-be find their perfect dress to offering a truly unforgettable wedding dress shopping experience, we make every moment of your dress journey truly magical.   That’s why this holiday season, we’re celebrating…

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Coming Soon to HafenCity, Hamburg: True Society   

Calling all future True Crew! We’re bringing the ultimate wedding dress shopping experience to the heart of HafenCity with a NEW True Society bridal shop.   The Hamburg True Society joins a growing collective of global retail bridal stores and our third store in Europe. The new bridal store will be…

thanks and giving header 2022

‘Tis the Season for Thanks & Giving

We’re kicking off the most magical time of the year by giving back to the communities where our True Brides—and True Crew—live, work and dream!   Our global True Society stores are collecting non-perishable food items for our annual Thanks & Giving food drive, which takes place November 22 – 27….

Meet the owners of True Society - Mesa

Meet Mesa’s New True Society Owners, Shayna and Scott Clute 

Calling all Arizona brides-to-be! Wedding dress shopping is heating up in the Phoenix area, thanks to Shayna and Scott Clute, the new owners of True Society in Mesa.   As a former event planner turned bridal shop owner, Shayna knows a thing or two about making dress dreams come true. Together,…

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Coming Soon to Arizona: True Society 

Calling all Phoenix-area brides! We’re bringing the ultimate wedding dress shopping experience to Arizona with a NEW True Society bridal shop.   The Phoenix-area True Society joins a growing collective of global retail bridal stores. The new bridal store will be the destination for transforming dress dreams into the most amazing…

Gowns for Good

Gowns for Good – Giving Back to Local Heroes 

At True Society, we believe in giving back to the communities where our brides live, work and dream – and for brides-to-be, that dream includes a dream wedding dress.   That’s why our True Crew is ready to help make those dreams a reality at our upcoming Gowns for Good event…

Vienna Trunk Show

First Ever Martina Liana & Martina Liana Luxe Trunk Show in Austria

Exciting news! For the first time in Austria we are hosting a Martina Liana & Martina Liana Luxe Trunk Show. From March 4-5 Brides-to-be in Vienna have the chance to discover never before seen dresses and fall in love with the incredibly unique styles, luxurious designs, and limitless customizability of…

Matt and Amanda in bridal shop

Meet True Society’s NEWEST Dream Team, Amanda and Matt Schmalz

Hello, Portland-area brides! We’d like to introduce you to Amanda and Matt Schmalz, the unrivaled bridal experts in making wedding dress dreams come true. Their motto? Why wait for your big day to have a BIG DAY? Amanda and Matt pride themselves on turning dress shopping into a memorable experience…

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