Our Fitzroy Bridal Shop
World-class service. Expert bridal stylists. Designer wedding gowns. It’s all in Fitzroy, Australia at our True Society bridal boutique.
Located in the Melbourne area, our True Society store in Fitzroy is part of growing retail collective of bridal shops across the globe. It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience.
93-97 Webb Street, Fitzroy, VIC 3065
The Hottest Bridal Trends in Fitzroy
The Ultimate Bridal Sample Sale
Find a designer wedding dress at a price that WOWS – available to take home the same day! Participating locations only.
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The Ultimate Wedding Dress Shopping Guide
Find the dress of your dreams with a little help from our bridal experts!
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All About Wedding Dress Colours
Our True Society stores offer gowns in a variety of colours to flatter all types of skin tones.
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Top Casual Beach Wedding Dresses
Planning an easy, breezy beach wedding? Find a dress that will bring your vision to life.
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ready, set, get social!
Follow us on social to get a sneak peek into True Society life.
Our Designers
You deserve the best, so we only carry the best.
True Society is a Melbourne-area bridal shop that carries the award-winning bridal labels Essense of Australia, Stella York, Martina Liana, Martina Liana Luxe, All Who Wander and Oxford Street, as well as bridal accessories. With gowns available to order in sizes 7-36 (equivalent to U.S. sizes 2-34) and a variety of sample sizes to try on in-store, we offer style and size inclusivity for every taste, budget and bride. Gown selection varies by store.
True Society – Fitzroy
- Monday: Closed
- Tuesday: 11:00 a.m. – 05:30 p.m.
- Wednesday: 11:00 a.m. – 05:30 p.m.
- Thursday: 11:00 a.m. – 07:00 p.m.
- Friday: 10:00 a.m. – 05:30 p.m.
- Saturday: 09:00 a.m. – 05:00 p.m.
- Sunday: Closed
Frequently Asked Questions
When should I start shopping for my wedding dress?
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
How much should I plan to spend on my wedding gown?
There are many factors to consider when deciding how much to spend on your wedding gown, including budget, venue, potential dress alterations and more. Check out this blog post for additional details!
What wedding dress silhouette is best for my body type?
From ballgowns and A-line dresses to fit-and-flare styles and so much more, there are many designs to consider when choosing a bridal gown for your body type. Take a look at this blog post for additional details!
What size wedding gowns do you carry in the Fitzroy bridal shop?
We carry wedding dresses for a variety of styles and sizes, including up to size 30 for you to try on in store. Many of our gowns are available to order up to size 36 at our Fitzroy bridal boutique.
Do you offer in-house wedding gown alterations in Fitzroy?
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
Do you carry bridesmaid dresses?
No, we do not carry bridesmaid dresses at our Fitzroy location.
Do you carry bridal accessories?
We currently carry bridal accessories at our Fitzroy bridal store.
How is your store different from others?
Our True Society store in Fitzroy offers the ultimate wedding dress shopping for all brides-to-be. From the stunning selection of designer wedding dresses and passionate team of expert bridal stylists to the beautiful store atmosphere, brides are treated like royalty the moment they walk into our store.
How customizable are your dresses?
Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.
Where can I find parking for the Fitzroy bridal salon?
Street parking is available, with many spots available on Gore Street. You can also park in the nearby parking station on Smith Street.