World-class service. Expert bridal stylists. Designer wedding gowns. It’s all in Fitzroy, Australia at our True Society bridal boutique.
Located in the Melbourne area, our True Society store in Fitzroy is part of growing retail collective of bridal shops across the globe. It’s a welcoming, inclusive destination where all brides are treated to an unforgettable wedding dress shopping experience.
Bianca loves working with the passionate True Crew!
The Store Manager advises brides to be organized and decisive when they find “the one.” Outside of work, Bianca enjoys cooking and spending time with her fiancé and their two dogs, Luna and Ollie. The former cheerleader adores Melbourne’s cultural diversity and can often be found at Vanilla in Oakleigh, enjoying delicious coffee and Greek cakes.
Annabel
Customer Experience Manager
Annabel’s favorite part of being a Customer Experience Manager is seeing brides glow as their confidence grows when they find THE dress. She also adores being involved in their journey to forever.
When she’s not working, Annabel loves crafting, going to the gym and hanging out with friends—especially in Melbourne. She’s also a makeup artist and her work has even been featured on a television show!
Madison
Customer Experience Manager
Madi is all about creating the most magical bridal experience!
Outside of work, she enjoys going on road trips, drawing and spending time with friends and her puppy, Dexter. The Customer Experience Manager also has a degree in criminology. Living and working in Melbourne, Madi loves the city’s vibrant food scene and nightlife. Her favorite spots include Dragon Hot Pot for dinner and Kbox Karaoke for a fun night out.
Alisha
Bridal Stylist
Alisha adores empowering brides to feel comfortable and confident. It also brings her joy to see supportive friends and family cheer on brides-to-be. Her best advice? Go with your gut.
Outside of work, Alisha enjoys shopping, flipping through Vouge Australia and keeping up with all the fashion trends. She also used to be a florist, which sparked her passion for the wedding industry!
Bronie
Bridal Stylist
Bronie is all about those memorable moments and making connections with brides. She encourages brides to have fun and cherish every moment!
Her love for fashion reaches beyond her work as a Bridal Stylist! Bronie is a designer, pattern maker and even trained on industrial sewing machines while she worked in a factory setting. In her free time, you can find Bronie doing Pilates, walking to coffee shops or catching up on a good book.
Claudia
Bridal Stylist
Claudia loves to soak in the joy she sees in brides when they find their dream dress. Her best advice to brides-to-be is to embrace all the little moments along the way.
She spends her time sifting through thrift stores and record stores looking for new pieces to add to her collections. She also loves enjoyingthe nature around Melbourne and exploring the shops on Gertrude Street in Fitzroy.
Gabby
Bridal Stylist
Gabby loves being surrounded by all the beautiful gowns at True Society and seeing brides’ faces light up when they find THE dress. She advises brides-to-be to stay in the moment and enjoy every aspect of the bridal journey.
Outside of work, Gabby enjoys going out with friends, watching the UFC and studying fashion design. Her favorite thing about Melbourne? The exciting music culture, especially the festivals and raves.
Georgia M.
Bridal Stylist
Georgia believes that discovering your dream dress can happen so naturally and she’s ready to have fun with each bride along the way.
Originally from coastal NSW, Georgia has fallen in love with the fashion of Melbourne, visiting vintage shops, small designer markets and op shops in her free time. She’ll also find any reason to craft, from sewing to painting.
Georgia P.
Bridal Stylist
Georgia still pinches herself each time she walks into the shop, surrounded by the magic of gowns and brides. She loves how every gown is stunning in its own way and tells a unique story.
An artist at heart, Georgia spends her time off drawing, painting, designing or learning about artists at local galleries.
Grace
Bridal Stylist
Grace loves to witness the bride’s overwhelming sense of joy as they try on gowns for the first time.
The Bridal Stylist is a music lover with an extensive collection of instruments and is currently finishing her fashion degree. She lives with her brother and cavoodle, Angus, in Melbourne. With a passion for travel, she often visits her partner on the surf coast.
Josipa
Bridal Stylist
Josipa thrives helping brides create unforgettable moments when wedding dress shopping.
Outside of work, the Bridal Stylist shares her life with three beloved pets – a Cavoodledog named Rex, a Blue Quaker Parrot called Topazand a cat named Luckie. When Josipa’s not sewing, designingor drawing, she enjoys hiking and eating at her favorite local spot, Brunetti. A regular at Melbourne Fashion Week, Josipa also adores Melbourne’s rich arts and culture scene.
Maddison
Bridal Stylist
Maddison tells brides-to-be to stay open minded—your vision might change once you try on a variety of styles! She adores that “I do” momentwhen they find THE dress.
Maddison has a passion for making ceramics and spending time outside, especially at the beach. One of her favorite parts of being in Fitzroy is the art community. Plus, she enjoys grabbing coffee at Proud Mary’s or a glass of wine at Crooked Drinks.
Merrisha
Bridal Stylist
Passionate about style and fashion, Bridal Stylist Merrisha loves connecting with each bride and helping them find the dress of their dreams. Her biggest advice for brides is to have fun, not overthink the process and trust their gut feelings.
Originally from Perth, Merrisha has fallen in love with Melbourne’s vibrant culture and everything there is to do and see, especially in the local art scene.
Myah
Bridal Stylist
Myah loves making bridal gown shopping special! She believes that the dream gown is the one that aligns effortlessly with your wedding vision, and she’ll help you find it!
Passionate about creativity, she upcycles fashion, creates unique recipes and adores her cat, Nicklaus. Myah is excited to help you find THE dress!
Louise
Bridal Stylist
Louise encourages brides-to-be to stop and celebrate when they know they’ve found their dream dress! She loves to be part of such a special moment.
Outside of work, Louise spends time with her dogs, training and participating in competitions. Louise enjoys the good vibes and people in Melbourne—you can find her grabbing a bite at Lamanna Cafe or snacking on a cheese board.
Sophie
Bridal Stylist
Sophie can’t wait to connect with each bride and help them find THE dress each day. She truly believes that when they find it, they will feel it!
With a bachelor’s degree in fashion design from RMIT, Sophie enjoys sewing in her free time. She also did an exchange program in Amsterdam for six months and could see herself one day living in London.
Danielle
Bridal Concierge
Danielle is proud to be part of a team with such fun and uplifting energy, making every day exciting. Her biggest advice to brides is that organisation is key and to always keep an open mind.
Currently studying interior design, Danielle makes time for Pilates, catching up with friends and family and shopping. Her go-to cafe for pastries is Cardigan 55 in Carlton.
Kiara
Bridal Concierge
There’s nothing Kiara loves more than seeing brides discover their gorgeous dresses. She always tells brides to do what’s best for them and remember that it’s their special day!
With a bachelor’s degree in arts, history and philosophy, Kiara enjoys crafting, op shopping and sewing and altering dresses to personalize the pieces in her free time.
All About Wedding Dress Colours
Our True Society stores offer gowns in a variety of colours to flatter all types of skin tones.
When should I start shopping for my wedding dress?
We recommend starting the wedding dress shopping process nine months to one year prior to your wedding date, so you can avoid rush fees and enjoy the experience!
How much should I plan to spend on my wedding gown?
There are many factors to consider when deciding how much to spend on your wedding gown, including budget, venue, potential dress alterations and more. Check out this blog post for additional details!
What wedding dress silhouette is best for my body type?
From ballgowns and A-line dresses to fit-and-flare styles and so much more, there are many designs to consider when choosing a bridal gown for your body type. Take a look at this blog post for additional details!
What size wedding gowns do you carry in the Fitzroy bridal shop?
We carry wedding dresses for a variety of styles and sizes, including up to size 30 for you to try on in store. Many of our gowns are available to order up to size 36 at our Fitzroy bridal boutique.
Do you offer in-house wedding gown alterations in Fitzroy?
No, we do not offer alterations in store and are happy to provide you with a list of recommended seamstresses.
Do you carry bridesmaid dresses?
No, we do not carry bridesmaid dresses at our Fitzroy location.
Do you carry bridal accessories?
We currently carry bridal accessories at our Fitzroy bridal store.
How is your store different from others?
Our True Society store in Fitzroy offers the ultimate wedding dress shopping for all brides-to-be. From the stunning selection of designer wedding dresses and passionate team of expert bridal stylists to the beautiful store atmosphere, brides are treated like royalty the moment they walk into our store.
How customizable are your dresses?
Many of our designer wedding dresses can be customized to suit your bridal style and vision. Be sure to talk to your bridal stylist during your appointment about customization options.
Where can I find parking for the Fitzroy bridal salon?
Street parking is available, with many spots available on Gore Street. You can also park in the nearby parking station on Smith Street.
