Three weeks. Three FREE wedding dresses! Book and complete your bridal appointment for a chance to win a FREE gown or enjoy 10% off when you find the one.  
The Dream Dress Event

It’s TRUE. The Dream Dress Event Is Here!

Three exclusive events for our brides-to-be!   Limited appointments are NOW AVAILABLE to shop three of the hottest designers and their newest dresses in store. Let our #TrueCrew help you find your perfect dress – with special event-only savings you won’t want to miss.     Event highlights include:    Which event will you…

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True Bride Autumn & Jay 

Every love story has its serendipitous moment – and for Autumn and Jay, it all began in a crowded lecture hall at the University of Kansas. From shy beginnings to a bold first move, their journey unfolded into a romance filled with cherished memories, including a dreamy, lantern-lit proposal.  Their…

bridal model walking down the runway in a-line wedding dress and veil

Bridal Fairs 101 – A Bride’s Guide to Wedding Planning Events

This bridal fair article is part of our Ultimate Wedding Dress Shopping Guide.   Wedding planning is an exciting journey, filled with joyful moments and important decisions along the way. Enter bridal fairs—events designed to inspire, connect and simplify a bride’s planning process. These fairs are growing in popularity as they…

True bride Ebony and Kendra

True Bride Ebony & Kendra  

Ebony and Kendra’s journey began in Kalgoorlie, Australia, where their paths crossed at work. After a while, the couple just “clicked” and unfolded in a beautiful love story.  With a heartfelt double proposal and a magical winery wedding at the Mandoon Estate, their day was a true labor of love. …

2025 Trends

Top Wedding Dress Trends 2025: Your Ultimate Guide

Welcome to the beginning of forever, brides-to-be!  We’re so excited to share the hottest wedding dress trends for 2025 with you. At True Society, we’re thrilled to share these styles that are sure to make you shine on your big day.  2025 is coming in hot with everything from simple…

True bride Rachel and Thomas with their wedding party

True Bride Rachel & Thomas 

True love is always worth celebrating, and Rachel and Thomas’s journey is nothing short of extraordinary. From a serendipitous match on the dating app Hinge during Covid-19 to a heartfelt proposal on the same beach where generations of Thomas’s family have tied the knot, their story is filled with personal…

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True Bride Courtney & Jack  

Courtney and Jack’s journey began in sixth grade and grew into a 15+ year love story, culminating in a dreamy sunset proposal on a Florida beach. Jack planned the proposal details perfectly, capturing the moment on camera and surprising Courtney with both of their families to celebrate.  For the wedding,…

True Society Thanksgiving

True Society News: Giving Back to our Communities

As the holiday season approaches, our stores are filled with so much magic and generosity. At True Society, we believe in the power of giving back to the communities where our True Brides and True Crew live, work, and dream – that’s why we host our annual Thanks & Giving…

coming soon to munich, germany

Coming Soon to Munich, Germany: True Society

We’re bringing the ultimate wedding dress shopping experience to Munich with a NEW True Society bridal shop. True Society in Munich joins a growing collective of global retail bridal stores and marks our first store in the Bavarian region. The new bridal store will be the destination for transforming dress…

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