coming soon to zug true society

See you in Switzerland: Introducing True Society Zug

The ultimate wedding dress destination is about to go global! Opening this May, True Society is bringing our luxury bridal experience to one of the most charming and historic towns in the world – Zug, Switzerland.

With two locations in the United States, True Society Zug becomes our first international destination which promises to give Switzerland brides a wedding dress shopping experience like no other. So, what makes True Society so different and so special?

We’re a collective of the most passionate, creative and ambitious “True Crew” around the world who are expertly trained in all things bridal.

Second, we believe wedding dress shopping is THE ultimate shopping experience, the “stuff dreams are made of” kind of experience. Von personalisierten Umkleidekabinen bis hin zur fachmännisch ausgebildeten True Crew (a.k.a. Berater/innen) wird jedes Detail der True Society-Erfahrung auf die Braut ausgerichtet.

We’re talking luxurious. Dreamy. Insta-worthy. The best, most inviting, positive and inclusive bridal experience in the world. ALL. THE. FEELS.

And finally, the dresses. Unsere Bräute verdienen das Beste, deshalb bieten wir nur das Beste an. Proudly offering the award-winning international bridal labels Essense of Australia, Stella York, Martina Liana and All Who Wander, our collective of inclusive designers not only accommodate a wide range of sizes – but offers premium, handcrafted quality and fit for a variety of styles and price ranges.

influencer brenna wearing mermaid wedding dress - style 1266 by martina liana
Model wearing mermaid wedding dress - style 1165 by martina liana

We couldn’t do any of this without our True Crew, the “heels” on the ground who bring their passion for fashion, the community and our brides to the shop every single day. We are looking to hire the most amazing True Crew in Zug so we can continue making dreams come true! If you’re near Zug and passionate about fashion and retail (and perhaps enjoy a good love story), we invite you to apply to be a part of our True Crew.

Our team truly loves what they do – see for yourself here as bridal stylists in the U.S. share what they love most about helping our brides.

We can’t wait to share more updates on our Zug location soon! To stay in the know, follow us on Instagram.

See you soon, Switzerland! XOX

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