We Are Hiring

Join the True Crew

Our brides deserve the best—and we are looking for the best. An exciting journey awaits career-minded retail professionals who are passionate about fashion and leveraging their rich experience and our world class training to create dream experiences for our brides. True to our name, we are here for the bride with big ideas, bigger passion and unlimited inspiration. We’re looking for like-minded retail experts to join our team as we help brides find THE dress for their big day.

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Join the True Crew

The Heart of Zug

Our new store is nestled on the historic and exclusive Bahnhofstrasse with convenient parking options available on site and the Zug train station just a short five minute walk away. The space is custom-designed with high-end finishes and furnishings creating a beautiful stage for our exquisite wedding dresses and radiant brides.


Address: Bahnhofstrasse 13, Zug, 6300, Switzerland

About True Society

True Society stores are the ultimate wedding dress destination. Our boutiques are elegant and fresh, unique to each community while drawing from the global inspiration and expertise of the True Society collective. For the first time, we’re bringing this experience to Europe. True Society stores exclusively offer the internationally coveted designer collections of Essense of Australia, Stella York, All Who Wander, Martina Liana and Martina Liana Luxe.


Brides trying on wedding dresses at True Society Zug

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